USDS LIVE Head of User Operations

Team Introduction:

The TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partner organizations to create an environment that brings communities together in real-time to create meaningful and interactive connections around the globe.



Main Responsibilities:

Growth Strategy Development & Implementation

- Lead the development and execution of tiered user management and growth strategies, with differentiated tactics, including 1:1, 1 to many management, at-scale campaigns, educations, benefits/incentive programs - tailored for users at different stages: high-value gifters, growth-stage gifters based on their pain points and growth opportunities.

- Drive new initiative task forces to pilot innovative growth strategies and tactics, scaling successful pilots to the broader team based on data validation.

- Engage directly with high-potential TikTok LIVE users to gain insight and inform strategic development.



Team Development, Training & Management

- Establish the USDS LIVE User Operations team’s operating philosophy and working principles, tailored to the unique dynamics of LIVE user operations and the early-stage nature of live-streaming in the US.

- Set hiring criteria and scale the team in alignment with business needs.

- Design and iterate leveling and progression criteria to ensure clear expectations on roles and responsibilities, fostering a high-performing team.

- Develop onboarding, training, and evaluation curricula for new and existing user growth managers, equipping the team with LIVE user growth knowledge and tools to achieve goals.

- Drive clear goal-setting and tracking for the team, team leads, and individual members to ensure alignment with both output and input goal completion.



Cross-Functional Collaboration

- Serve as a strong bridge between US users/gifters and Global LIVE teams, identifying opportunities and present structured proposals in influencing key global stakeholders, from product changes and service optimizations to on-platform campaign development.