Automotive Advertising Strategist, Sales Development

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

The Sales Development Automotive Advertising Strategist is an outward, forward-thinking partner to Effectv Sales. By partnering with Advertising Account Executives, the Advertising Strategist will help determine the appropriate strategy, value proposition, and solution to solve automotive advertiser’s needs/objectives/goals.

Job Description

Core Responsibilities

• Conducts proactive industry trend analysis (for 1-1 opportunities and 1-to-many opportunities). 

• Collaborates with sales and leadership on the market intelligence and POV for Effectv. 

• Collaborates with the Measurements and Insights team, organizational Business Development teams and utilizes resources and tools to support new business insights. 

• Coordinates and manages the development of an automotive client’s initial campaign strategy, including attending/conducting the discovery session, building/designing custom strategic PPT inclusive of solutions, and runs as point when partnering with Centers of Excellence as needed. 

• Demonstrates an understanding of and an ability to speak to multiple Centers of Excellence within the organization tied to media strategy, creative, sponsorships, data, attribution and audiences across our portfolio of solutions. 

• Identifies appropriate time to engage with various Centers of Excellence – Data Insights & Innovation, Promotional/Sponsorship Marketing. 

• Develops discovery questions to determine automotive client’s audience goals/value propositions.  

• Accompanies Account Executives and participates in client-facing sales presentations/pitches and offers automotive subject matter expertise, insights, and opinions. 

• Evaluates previous campaigns and optimizes/identifies upsell opportunities (incl. oversight of Customer Care Reports, Attribution Reports, and Quarterly Business Reviews). 

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Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

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