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By joining the American Red Cross  you will touch millions of lives every year and experience the greatness of the human spirit at its best.  Are you ready to be part of  the world's largest humanitarian network?

Join us—Where your Career is a Force for Good!

Job Description:

WHY CHOOSE US?

Joining The American Red Cross is like nothing else – it’s as much something you feel as something you do. You become a vital part of the world’s largest humanitarian network. Joining a team of welcoming individuals who are exceptional, yet unassuming. Diverse, yet uncompromising in unity. You grow your career within a movement that matters, where success is measured in people helped, communities made whole, and individuals equipped to never stop changing lives and situations for the better.

When you choose to be a force for good, you’ll have mentors who empower your growth along a purposeful career path. You align your life’s work with an ongoing mission that’s bigger than all of us. As you care for others, you’re cared for with competitive compensation and benefits. You join a community that respects who you are away from work as much as what you do while at work. 
Where Your Career is a Force for Good!

The American Red Cross of Louisiana has an immediate opening for a Regional Communication Director. This is a benefits eligible, full time position.

WHAT YOU NEED TO KNOW (Job Overview):

position that will serve as an important component of the American Red Cross regional leadership team. The Director will determine the communications and marketing functions that drive regional business objectives and results, publicize the mission of the Red Cross, support revenue generations, and educate the public about how to access Red Cross services. The Director will work in close collaboration with the Regional Executive, Division Communications Director, Field Marketing, Development, Disaster Cycle Services, Service to the Armed Forces, Biomedical Services, Health and Safety, Executive Directors and Volunteer Services teams to provide communication and marketing support. Will also provide support, development and/or leadership guidance to all volunteers.

Travel: Travel may be required 10-25%.

WHERE YOUR CAREER IS A FORCE GOOD (Key Responsibilities): 

1. Execute a strategic communication and public relations plan that is aligned with the organizational communications and marketing strategies to support service delivery and revenue generation efforts across all lines of business. Identify and leverage communication opportunities and provide input to develop marketing and communication strategies.
 

2. Develop and execute determined media relations and social media strategy, including social media platform maintenance, media contact management, news release distributions, pitching, etc. Respond to local media inquiries by coordinating interviews and providing Red Cross approved information, as appropriate.  Review media support requests and execute an effective communications strategy to ensure a consistent ARC image and message to the public and enhance media responsiveness during emergency conditions. Monitor and analyze public relations and social engagement data.

3. Support public affairs activities to develop and implement communications strategies. Train and prepare staff and volunteer spokespersons for interviews, hearings, meetings, etc.

4. Develop and implement internal communications strategies and initiatives. 

5. Stay abreast of emerging business news topics and trends, competitor news and developing media issues to ensure Red Cross initiatives are consistent with industry's best practices.

6. May be required to deploy physically or virtually and provide public affairs and media support including serving as a spokesperson.

7. Manage staff to include daily activities, performance goals, and achievements.  Build volunteer engagement.

WHAT YOU NEED TO SUCCEED (Minimum Qualifications):

Education: Bachelor’s degree required in Communications, Journalism, Public Relations, Marketing, Public Affairs or related field.

Experience: Minimum 5 years of related experience or equivalent combination of education and related experience required in Communications, Journalism, Public Relations, Marketing, Public Affairs or related field required.

Management Experience: 3 years of supervisory or management experience.

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