Associate Partner Alliance Manager

Who we are 

At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.

See yourself at Twilio

Join the team as Twilio’s next Associate Partner Alliance Manager, NAMER

About the job

Reporting to the Global Head of Channel & Alliances, this role is responsible for deepening and scaling strategic relationships with Twilio Segment’s key data warehouse partners (Snowflake and Databricks) and top AdTech partners (Google, LinkedIn, Meta, and Snapchat).

You will lead joint business planning and drive execution across cross-functional teams to deliver partner-sourced and partner-influenced revenue. This includes activating sell-to, sell-with, and sell-through motions that generate measurable impact.

Your primary focus will be on our data warehouse partners—building field-level alignment, increasing awareness of Twilio Segment’s Customer Data Platform (CDP), and driving co-selling opportunities. On the AdTech side, you’ll manage relationships and collaborate closely with internal stakeholders (e.g., Customer Success, Marketing, and Sales) to accelerate adoption of key integrations like CAPI, which directly contribute to Twilio’s revenue through incentive-based programs.

You’ll work closely with partner marketing to craft and execute joint demand generation strategies that deliver ROI and drive visibility for Twilio in the broader ecosystem.

Responsibilities

In this role, you’ll:

• Develop, refine, and execute the regional partner strategy to support Twilio Segment’s growth across the data and advertising technology ecosystems
• Own strategic relationships with key data warehouse partners (Snowflake, Databricks), driving partner-sourced and influenced revenue through field alignment and enablement
• Manage advertising tech partners (Google, LinkedIn, Meta, Snap), ensuring strong partner engagement and supporting CAPI integrations that generate measurable customer and revenue impact
• Define and execute joint business plans and go-to-market motions with partners, including enablement, lead sharing, marketing, and pipeline development
• Conduct territory and opportunity planning with Segment sellers and partner teams to identify and prioritize high-impact initiatives
• Revenue Growth & Adoption
  • Drive adoption of strategic partner integrations—especially AdTech CAPI offerings—by working cross-functionally with customer success managers, partner engineers, and field teams
  • Support and track performance of co-sell and sell-with motions, ensuring accurate attribution of partner-influenced revenue and incentive-based activity
  • Build and manage a partner-sourced and influenced pipeline, and report against performance targets including customer adoption metrics, revenue contribution, and integration usage
• Internal & External Enablement
  • Educate and activate partner field teams on Twilio Segment’s Customer Data Platform (CDP), with a focus on value proposition, integration use cases, and market differentiation
  • Lead internal enablement efforts, ensuring Twilio CSMs and field teams understand how to leverage partners to drive customer success and revenue
  • Collaborate with Marketing to develop and execute joint campaigns, secure MDF funding, and drive demand generation activities
• Collaboration & Operational Excellence
  • Build strong relationships across internal functions—Sales, Marketing, Product, Services, and Partner Operations—to align on strategy and execution
  • Lead quarterly business reviews (QBRs), executive alignment meetings, and regular performance check-ins with partners
  • Coordinate with Product and Partner Engineering to influence roadmap prioritization for key integration use cases and co-developed solutions
  • Support onboarding of new partners aligned to strategic gaps and whitespace opportunities in the ecosystem

Qualifications 

Twilio values diverse experiences from all kinds of industrie