Director of Channel Marketing

Description

Director of Channel Marketing – Dealer Business Unit

 

The Best Experience Company 

Our tagline is “The Best Experience Company.” More than just a set of words, it represents the essence of who we are at Springs Window Fashions. As North America’s premier window covering company, we’re committed to creating the Best Experience for our associates, consumers and end users, business partners, and communities. We want you to join our team of passionate self-starters who believe the world is full of Best Experience opportunities. So, if you’re excited about the thought of a Best Experience career with a team focused on creating Best Experiences for all, we want to hear from you! 

 

Dealer Business Unit:

The dealer team is a dynamic team of sales and channel marketing professionals with a history of growing sales profitably and building meaningful long-term customer relationships. This position will be responsible for managing our team of Graber concierge programs and associates. Supported by a dedicated channel marketing team as well as sales and sales operations, the Concierge Services Manager position represents a unique opportunity to engage with key customers and help take this business to the next level.

 

Mission:

The primary mission of the Director of Channel Marketing is to support long-term profitable growth, achieving budgeted sales and profits across our entire portfolio of dealer brands. The Director of Channel Marketing will be responsible for leading the strategy, coordination and execution of our dealer-facing marketing and communication efforts with the objective of profitably growing both the indoor and outdoor segments of our business.

 

The Director of Channel Marketing will be responsible for understanding the channels we participate in, using a fact-based approach to create a strategy to position our products, partner programs, and promotions to maximize sales and profits. The Director of Channel Marketing will also be responsible for leading a team of channel marketers, including a Communications Manager and Marketing Programs Manager, that are all dedicated to the dealer business unit.

 

Key Responsibilities:

 

Strategic Leadership & Business Growth

• Develop and execute a comprehensive channel marketing strategy aligned to revenue and profit targets for both indoor and outdoor product segments.
• Ensure strategies are grounded in market insights, dealer segmentation, competitive intelligence, and performance analytics.
• Partner closely with Sales, Product Management, Finance, and Brand teams to align channel marketing investments with business priorities and dealer needs.

Channel Positioning & Program Development

• Define clear and differentiated go-to-market strategies for each brand, ensuring messaging and value propositions resonate within diverse dealer profiles.
• Lead the creation and optimization of dealer programs—including loyalty programs, incentives, merchandising, digital assets, and promotional campaigns—to drive conversion, and loyalty.
• Oversee development of annual promotional and content calendars.

Dealer Engagement & Experience

• Amplify dealer engagement by delivering marketing tools and resources that enhance their ability to successfully market, sell, and install our products.
• Champion a best-in-class dealer experience, using voice-of-customer insights to inform marketing priorities and dealer program improvements.

Team Leadership

• Lead, mentor, and develop a high-performing team of marketing and communications associates dedicated to the Dealer Business Unit.
• Establish clear priorities, allocate resources effectively, and foster a culture of collaboration, accountability, and innovation.

Analytics & Performance Measurement

• Use a fact-based approach to evaluate channel performance, promotional effectiveness, and ROI of dealer programs.
• Translate market and performance insights into actionable recommendations and continuous improvement initiatives.

Objectives & Outcomes:

As the Director of Channel Marketing, you will be responsible for developing and executing the strategic marketing vision for our dealer channel across both indoor and outdoor segments. Your primary objective is to strengthen dealer engagement, elevate brand presence within the dealer ecosystem, support product launches and drive profitable growth through effective positioning, partner programs, and promotions.

 

Success in this role will be measured by increased dealer