Director, Integrated Media Strategy & Planning, Retail

WHY DEPT®?

We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world. 

ABOUT YOU:

We believe that real media impact comes from having a holistic understanding of consumers, culture, channels, content and commerce. Deciphering present day trends and historical performance from these interconnected and interdependent fields begins to represent our journey towards lasting growth for our clients. You understand that there’s art & science to the craft, requiring creativity & rigor, all done with the goal of moving hearts & minds. You understand the dynamic and know how to flex into either or both sides of this spectrum depending on the situation. 

As such, we are looking for a Director, Integrated Media Strategy & Planning who shares this mindset and wants to join a talented team of growth marketers. This leadership role is equal parts seasoned client partner who can earn the trust of senior level clients, as well as a strategist well versed in storytelling and omnichannel planning that drive tangible outcomes. Ideally, you have several years of experience in full-funnel media strategy, and if not direct experience in, a robust understanding of media planning, media buying and media activation. You’re comfortable working with the biggest brands in the world, but also don’t mind being able to partner with smaller brands. Experience having worked on Retail brands is a must, with the ability to consult on the evolving retail media space, and provide media best practices for online commerce/ecommerce and offline retail. Specific experience with Amazon, Best Buy, Target, and Walmart is a priority for this role while ideally having had experience with how to best integrate those retailers and others into an omni-channel media strategy.

You’ll work closely in tandem with the business development, client partner, creative, data science & analytics, data & tech, and channel activation teams to retain clients and win new ones. You will join us as a key member of the Integrated Planning & Strategy team at a crucial time when its scope, size and influence are growing more immediately within the Creative & Media team, and gradually across the broader, global DEPT footprint. 

You'll be responsible for:

Leadership

• Have the aptitude for elevating a client’s ambition in ways that allow us to over deliver and bring proactive growth orientated solutions
• Champion the work by having a deep understanding of our clients’ businesses and what makes them tick.
• Possess the ability to identify business growth opportunities and develop strategic recommendations to support the growth of client relationships
• Support the expansion of our Integrated Planning and Strategy practice within the Creative & Media team at DEPT within North America and globally
• Actively contribute to our communications planning practice, while steering media strategy and planning practices.
• Must have a strong passion for critical thinking, problem solving, and a deep understanding of how businesses, brands and customers interact, with an equal understanding of the role that data and technology play in this relationship. 

Planning

• Experience leading full-funnel, connected media and data driven strategies 
• Develop communication plans that connect Consumer, Commerce and Content insights into media strategy and activation opportunities
• Understand first-party data to elevate strategic opportunities
• Continually monitor current marketing trends, new technology solutions, and competitors
• Experience using insights from data to tell a story
• Steer the creation of holistic communication plans and corresponding media strategies; from setting objectives & KPIs, audience sizing, profiling, targeting, , determining media channel mix and potential tactics/partners, budget setting to measurement frameworks
• Closely partner and collaborate with interconnected internal teams such as Client Services, Creative Services, Activation and Decision Sciences when creating and executing holistic media campaigns
• Work along a range of cross-disciplin