Lifecycle Marketing Manager

About the Role

This role is responsible for end-to-end lifecycle marketing—from strategy and execution to testing, reporting, and optimization. You will manage campaigns across direct mail, email, and SMS, partnering closely with content, creative, digital, and membership teams to support acquisition, revenue, and retention goals.

Key Responsibilities

• Plan, execute, and optimize lifecycle campaigns across direct mail, email, and SMS

• Own audience segmentation, messaging, scheduling, and deployment

• Manage campaign calendars and ensure accurate, on-time execution

• Track and report on performance, using data to drive continuous improvement

• Lead A/B testing of creative, offers, and messaging

• Partner cross-functionally to align lifecycle initiatives with business goals

• Ensure compliance with CAN-SPAM, TCPA, and related regulations

Qualifications

• Bachelor’s degree in marketing, communications, or related field

• 5–7 years of experience in lifecycle, CRM, or campaign marketing

• Hands-on experience with email, SMS, and direct mail programs

• Proficiency with CRM and marketing automation platforms (HubSpot and/or ServiceTitan preferred)

• Strong project management, analytical, and communication skills

• Committed and progressive work history

• Ability to pass a background and drug screen upon offer

Why Work at Goettl

• Competitive compensation

• Comprehensive benefits (medical, dental, vision, life insurance)

• 401(k) with company match

• Paid time off

• Career development and advancement opportunities

• Remote work environment