Senior Data Analyst, Channel Science

WE HAVE CREATED A WORLD WHERE ART AND SCIENCE ARE BEST FRIENDS

Known is a modern marketing company engineered for the unprecedented opportunities and challenges facing marketers today. We are about 200+ people strong, pairing PhD data scientists with award-winning creatives, strategists, engineers and expert research teams to produce some of the most innovative and cutting-edge creative work in culture. We believe that when creative truly collaborates with science, strategy, and technology, amazing things can happen. 

Ad Age touted that “Known may be the ultimate example of a full-service agency,” and honored us with two prestigious recognitions this year: #3 on The A-List as one of the top agencies in the world, and Ad Age’s Data & Insights Agency of the year for the second year in a row. Without our incredible partnerships with our clients, spanning across the leading brands in finance, technology, entertainment, media, CPG, real estate, and many other categories, honors like this could not be possible, and also have helped us earn additional awards and recognitions over the years like: Emmys, Clios Entertainment and Sports Awards, Effies, Cannes Lions Awards, ProMax Agency of the Year, and Digiday’s Most Innovative Media Agency to name a few.

We couldn’t create this award-winning work without seeking out and hiring the best talent. What does it mean to be a Knowner? We are curious innovators, knowledge-hunters who are constantly challenging ourselves to do better and be better for our clients, for our team and for our world at large. Our offices around the U.S. are open and while most of our people work in a hybrid setting, we are a distributed workforce with a number of Knowners working remotely.

BUT ENOUGH ABOUT US, LET'S TALK ABOUT YOU

About the role:

Known’s Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes.  

As a Senior Data Analyst of Media Channels, you will work alongside the media team to ensure that our media campaigns are hyper scientific and at the cutting edge of what is possible in the industry. You’ll work hand-in-hand with Known’s media strategists and our in-platform experts to elevate their media performance and drive real business value. You will work with other data scientists to develop campaign measurement strategies, build experimentation plans, and collaborate with media planners and channel teams to ensure allocations are built scientifically. At the SDA level, you’ll work as a partner to other data scientists on the account until ready to take over the role of primary ambassador for campaign data.

WHAT YOU’LL DO

• Understanding the client’s overall business objectives and translating them into a campaign and measurement strategy, as well as deep dive analyses into performance
• Owning analytics and optimization for our media campaigns
• Building stories and slides for client reports
• Overseeing the performance of media campaigns and amazing our clients, both by meeting their targets and creating insightful narratives through bespoke reporting
• Assisting with and auditing media plans and strategies the team is actively working on
• Framing analyses, stories, and slides for client media plans and performance reports
• Communicating to clients how modern techniques (e.g., ML models, optimization algorithms, and automation) can be used to optimize business and media KPIs
• Productionalizing workflows and contributing your code to our Known repos

WHO YOU ARE AND WHAT YOU HAVE

• A degree from a well-regarded college or university. STEM degrees are preferred.
• 2+ years of hands-on experience doing quantitative analysis, modeling, optimization and/or statistics. Experience utilizing Python (or similar language) and SQL.
• 1+ years of experience directly communicating with senior stakeholders, managing relationships, and presenting decks to a variety of audiences, all on technical subjects related to the analytics, science, and application of data
• A desire to work on advertising challenges that require flexibility in approach -- everything from data strategy, on-the-fly analytics, statistics, machine learning, and algorithms
• An ability to strategically translate business challenges into quantitative problems, and solve them by whatever means necessary, which may not always be strict machine learning
• A willingness to learn foundational knowledge and skills rapidly