Manager - National Client Marketing

ABOUT GREYSTAR

Greystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing, logistics, and life sciences sectors. Headquartered in Charleston, South Carolina, Greystar manages and operates more than $315 billion of real estate in 250 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, manages more than 1,000,000 units/beds globally, and has a robust institutional investment management platform comprised of more than $78 billion of assets under management, including over $36 billion of development assets. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.

JOB DESCRIPTION SUMMARY

The Manager, National Client Marketing, oversees the day-to-day execution of marketing programs, products, strategies, and standards at assets across multiple geographies for assigned, top-tier third party client(s) of the Greystar US Property Management division, to ensure consistency and achievement of the marketing vision. The position establishes and maintains productive and customer-centric relationships with assigned client(s), Client Services team members, and real estate operations leaders to define and understand the marketing vision and priorities for the client portfolio, and coordinates with regional marketing team members, external marketing vendors and suppliers, and others as needed to develop and implement marketing activities to achieve the defined vision and outcomes. The Manager, National Client Marketing, participates in identifying and developing property-level budgets to ensure appropriate resources to support marketing goals, and monitors, tracks, and reports on the progress of marketing efforts relative to established priorities and goals. The position is critical to driving client satisfaction through ongoing communication to provide routine updates, reports on performance results, and news and developments related to marketing products and services.

JOB DESCRIPTION

• Oversee the day-to-day execution of the marketing strategies, programs, products, and standards for managed assets across multiple geographies for US Property Management’s identified top-tier third-party client(s) to ensure consistency and achievement of the overall vision and priorities for the client portfolio.
• Manage a productive, responsive, and customer-centric relationship with assigned top-tier client(s) to identify and define the short- and long-term vision for the client portfolio, maintain ongoing communication to keep the client informed about progress on key initiative, product and program implementation and adoption, and the marketing performance for the assets comprising the portfolio. Respond quickly and with urgency to client inquiries and requests for information, and involve real estate operations and local or regional marketing team members as needed to effectively respond to client needs.
• Establish relationships and engage with leaders in Client Services, real estate operations, regional marketing, and external marketing vendors and service providers to communicate the client’s vision, goals, and marketing priorities for the portfolio, and builds support and commitment for adhering to and implementing the client-approved marketing strategies, products, and programs that support vision achievement.  Actively participate in developing property-level budgets to ensure appropriate resourcing for planned marketing strategies and programs.
• Assist in creating and developing tools, internal and external resource guides, marketing playbooks, job aids, performance and analytical reports, and other documents and materials to support the successful implementation of marketing programs and products, and provide feedback and offer suggestions for improving and enhancing the application of support materials.
• Access marketing performance data sources to monitor, analyze, evaluate, and report on the progress and results of marketing-related activities, products, programs, and initiatives for assigned client(s)