Senior Director, Social Media & Community Marketing (Hybrid)

Senior Director, Social Media & Community Marketing (Hybrid - 4 days onsite per week) 

Overview:

Weedmaps is seeking a highly motivated, innovative, and results-driven Director of Social Media & Community Marketing. In this role, you will lead a team of dedicated experts with shared goals of serving our customers, driving business growth, and creating vibrant online communities through expertise, compelling content, and spirited engagement. We are seeking a leader to drive growth and engagement of our social strategy and build our creator ecosystem. Your strategic vision, leadership skills, and passion for authentic social content will help foster a dynamic and inclusive environment that resonates with both legacy and new-generation cannabis enthusiasts. 

The impact you'll make:

• Develop and implement a comprehensive social marketing strategy that aligns with the company's overall business objectives.
• Create platform positionings to grow Weedmaps’ relationships with the cannabis community, and keep a strong pulse on the social media landscape across cannabis, social, cultural trends to identify new opportunities to reach and engage with target audiences.
• Manage a social calendar and partner with the content creation team to conceptualize and create compelling and shareable content for various channels, ensuring alignment with brand values, voice, tone and messaging.
• Collaborate with cross-functional teams, including marketing, product, and sales, to ensure content is consistent and relevant.
• Monitor and analyze the performance of content and social media campaigns, and make data-driven recommendations for improvement.
• Knowledge of SEO best practices and the ability to optimize content for search engines
• Build and manage a strong online community through social media engagement and community management
• Utilize gathered insights to make regular recommendations on strategic shifts in content production and planning
• Manage a team of content and social media managers, providing mentorship, guidance, and support as needed

What you've accomplished:

• Bachelor's degree in Marketing, Communications, or a related field
• 10+ years of experience in social media management and community building, with at least 5 years in a leadership role
• Deep understanding of the cannabis industry and the unique challenges and opportunities it presents
• Cannabis product knowledge: the ability to speak to common cannabis topics (strains, cannabinoid, terpenes, etc.)
• Strong writing and editing skills, with a proven ability to produce high-quality content across a variety of formats
• Experience using social media management tools such as Hootsuite, Sprout Social, and Buffer
• Excellent project management skills and the ability to lead cross-functional teams to successful outcomes
• Strong analytical skills and the ability to use data to inform decisions
• Ability to work independently and as part of a team in a fast-paced, high-pressure environment
• Excellent interpersonal and communication skills
• Passion for the cannabis industry and a commitment to producing content that is both engaging and educational
• Critical thinking, problem-solving and decision-making

Bonus Points:

• Cannabis industry knowledge (not necessarily experience working in the industry)
• Gaming industry experience
• Youth marketing experience

The base pay range for this position is $174,000 to $200,000 per year

2024 Benefits for Full-Time, Regular Employees:

• Physical Health benefits: Medical, Dental & Vision:
• Employee - employer paid premium 100%
• Company contribution to a HSA when electing the High Deductible Health Plan
• For plans that offer coverage to your dependents, you pay a small contribution
• Mental Health benefits:
• Free access to CALM app for employees and dependents
• Employee Training
• Mental Health seminars and Q&A sessions
• Basic Life & AD&D - employer paid 1x salary up to $250,000
• 401(k) Retirement Plan (with employer match contribution)
• Generous PTO, Paid Sick Leave, and Company Holidays
• Supplemental, voluntary benefits
• Student Loan Repayment/529 Education Savings - including a company contribution
• FSA (Medical, Dependent, Transit and Parking)
• Voluntary Life and AD&D Insurance
• Critical Illness Insurance
• Accident Insurance
• Short- and Long-term Disability Insurance
• Pet Insurance
• Family planning/fertility
• Identity theft protect