Senior, Influencer Manager

WHY DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

 

THE ROLE:

We are seeking a Senior Influencer Marketing Manager to design, execute, and lead influencer strategies and campaigns for our clients in partnership with social media creators. The ideal candidate knows how to source, excite, and engage creators in an authentic way using content, comms, and events to drive business goals.

We are looking for an influencer manager with sharpened skills in casting and managing creator partnerships between brands and creators and influencers across digital platforms like TikTok, YouTube, Instagram and more. This role will be a mid-level position within our growing team, working within our broader creative, production, and analytics teams to round out our agency proposition.

This person will be hands-on in projects and will be client facing, discussing casting strategies and leading outreach, negotiations, legal communication including contract negotiations and final deliveries between the agency and the selected content creators. This person also needs to understand and own the financial aspect of these partnerships, making sure to work with our internal operations team to get all creators paid accurately and on time. 

For this role, you need to be willing to attend to the office in a hybrid scheme (Bay Area) or open to travel up to 50%

 

WHAT YOU’LL DO:

The role will uplevel and expand our existing creator and influencer marketing offering and blend it with creative strategy. This role’s primary focus is to source and partner with the right talent, but will come into contact with and have a perspective on strategy, analytics and sales.

Client Engagement 

• Collaborating with DEPT’s Director, Influencer Marketing to understand senior client’s vision and needs for influencer marketing programs
• Ability to participate in the new business process, creative concepting of programs, understanding and pitching DEPT’s influencer offering
• Support day-to-day account management including influencer outreach, contracts, and budget management
• Partnering with production and creative teams to infuse creator thinking into overarching concepts and pitches
• Overseeing and authoring talent recap reports for clients, in collaboration with senior managers

Outreach and Talent sourcing

• Collaborating on creative brief creation for talent
• Briefing talent on specific projects and answering any questions
• Sourcing new, diverse and innovative creators
• Presenting casting recommendations to brands based off data and creative strategy
• Managing initial outreach and ongoing communication
• Maintaining positive and communicative relationships
• Maintaining internal talent databases and trackers 
• Establishing and maintaining relationships with key talent agencies and talent managers 

Project Management 

• Coordinating all final deliveries and managing timelines efficiently, in collaboration with senior management
• Distributing all necessary briefs
• Client facing communication
• Organizing of all legal and financial paperwork
• Monitoring influencer content to ensure compliance with brand voice and guidelines
• Monitoring the success of campaigns across all influencers and updating data reports regularly 
• Ability to manage multiple programs across multiple clients at a given time (typical workload will be across 5 – 7 projects) 

Third Party Management 

• Developing and updating roster of preferred talent and partnerships
• Distributing contracts and aiding with talent negotiations
• Frequent communication with legal teams
• Developing and maintaining relationships with key talent agencies and representatives

Finance Management

• Distributing budgets accordingly across campaigns, with oversight and counsel from senior management 
• Acting as a