Director, Brand and Creative Strategy

Company

Cox Enterprises

Job Family Group

Marketing

Job Profile

Brand Marketing Director

Management Level

Director

Flexible Work Option

Hybrid - Ability to work remotely part of the week

Travel %

Yes, 5% of the time

Work Shift

Day

Compensation

Compensation includes a base salary of $144,900.00 - $241,500.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.

Job Description

Cox Ideabar, an integrated brand, creative, and media marketing center for creativity, is seeking a Director, Brand and Creative Strategy to shape powerful brand stories for the Cox family of brands and select partners.

Our ideal candidate is a strategic leader who will define long-term brand vision, architecture, and positioning - ensuring strategies align with business goals and inspire world-class creative and media execution.  You challenge assumptions, reframe problems, uncover white space and cultural tension and establish sound, strategic direction that leads to bold, emotionally resonant creative opportunities.

A true generalist at heart, you blend left-brain discipline and right-brain imagination - part brand architect, part strategic storyteller.  You thrive on solving enterprise-level brand and communication challenges, distilling business, audience and cultural insights into bold, clear strategic direction that clarifies a brand’s role in the market and guides its evolution over time.

At the intersection of insight, innovation, and culturally attuned storytelling, you’ll lead strategic development for our most visible and multifaceted client initiatives.  From foundational brand strategy to campaign platforms and high-impact marketing executions, you’ll guide work that spans design, video, experiential, and integrated campaigns.

What You’ll Do:

• Define and guide the brand strategy discipline across a diverse portfolio of Cox businesses and partners - shaping positioning, brand architecture, portfolio strategy, and narrative frameworks. The Director will manage the strategic development of brand initiatives for new acquisitions from the ground up and drive the evolution of existing brands - such as Cox Enterprises - through periods of transformation, including post-merger integration and future growth initiatives.

• Partner with account management and clients to develop a deep understanding of brand goals, competitive landscapes, and business challenges - building strategic trust that leads to sharper briefs, stronger alignment, and creative work that delivers measurable business impact.  These partnerships create space for insight-driven marketing campaigns that resonate deeply and drive meaningful organizational outcomes.

• Identify and articulate creative opportunities across diverse strategic functions, including:

  • Research and insights – uncovering new audience insights that lead to a shift in brand messaging or campaign tone.

  • Brand positioning and narrative development – repositioning a legacy brand to better reflect its evolving purpose or role in the market.

  • Design and visual strategy – refreshing visual identity elements to signal a strategic shift.

  • Naming (brands, products, services) – developing a naming system that clarifies product hierarchy and improves customer understanding.

  • Audience-specific messaging frameworks - creating modular messaging frameworks that allow for personalization across audience segments while maintaining brand consistency.

  • Campaign big idea development - building a campaign platform rooted in cultural relevance or emotional resonance - such as tapping into a social tension or shared value that aligns with the brand's purpose.

• Lead the development of compelling briefs that serve as springboards for creativity and execution, ensuring alignment between client goals, creative ambition, and audience needs all while ensuring they ladder back to long-term brand strategy.  

• Lead audience segmentation and behavioral insight development to ensure strategies are deeply informed by customer needs and market realities translating these insights into actionable brand roadmaps, positioning statements, messaging