Director, B2B Strategy and Solutions, Rare Disease

Job Title: Director, B2B Strategy and Solutions, Rare Disease

Location: Cambridge, MA (This role requires hybrid presence in the Cambridge, MA office ~3 days/week)

About the Job

You are an experienced strategic marketer who thrives in a competitive environment to maximize patient impact and brand/portfolio potential by creating customer strategies and solutions.  By integrating deep customer insights from various vantage points, internally and externally, you can craft compelling B2B value propositions that deliver brand objectives and customer needs across strategic priorities, including Health Information Technology, Financial, Operational and Employee and Patient experience within health systems. To execute these customer tailored solutions and establish long term partnerships, you collaborate across diverse cross functional teams to bring together capabilities across medical, health information technology, marketing, market access, patient advocacy and third-party vendors.

The Director of B2B Strategy & Solutions will report to the Head of Account Engagement Marketing, and work in close collaboration with brand, sales and transversal partners. These partners including US commercial colleagues including Brand Marketing and Sales teams across all channels, Medical, Public Affairs, Market Access, and Global partners. This position spans across a portfolio of 7 marketed products and 3 potential new product launches. 

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Main Responsibilities: ​

Strategy & Core Team Governance

• Runs “Health Systems Solutions” core team inclusive of cross-functional leadership (Medical, Marketing, Legal, Compliance, and Head of Field Teams), to ensure collaboration and tactical pull through with the field

• Liaison to portfolio marketing and medical teams to ensure collaboration and tactical pull through with the field​

• Collaborate with Business Operations and Services (analytics, training, market research) to define business priorities and support needed

• Lead market research strategy and execution for health systems and channel partners

EHR Expertise for Content Development and Training

• Training field teams for health system executive engagement and EHR solutions

• Create content, including tailored pitch decks, that will resonate with executive level leaders at key customer accounts (eg. health systems and federal customers)​

Customer-Facing Role for Account Pilots

• Consulting field teams at start-up account pilots (customer-facing at early stages of new pilots to stand up governance and partnership agreements)​

• Lead solutions team that covers personal promotion, non-personal promotion, and B2B solutions​

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About You

• 10+ years of pharmaceutical or biopharmaceutical industry experience in marketing, sales or related roles with 3+ years of marketing experience preferred

• Experience working with large, organized customers (health systems, medical groups, IDNs, GPOs, etc.)​

• Experience building B2B solutions​

• Bachelor’s degree required; advanced degree (MBA, PharmD, etc.) preferred

• Experience with Rare Diseases preferred​

• Experience working with partners such as ACHE and Becker’s Healthcare preferred​

• Previous experience at EHR-solution vendor companies preferred