Sr. Manager, Growth & Member Marketing - Fandango

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Over the past twenty years, Fandango has built a network of direct-to-consumer digital brands, where 50 million+ fans unite to celebrate their love for movies, TV and streaming.  We take pride in serving fans throughout their entertainment journey from content discovery to theatrical moviegoing to watching at home. Our portfolio includes leading online movie ticketer, Fandango, which tickets for more than 31,000 U.S. movie screens; world-renowned entertainment review site, Rotten Tomatoes; and Fandango at Home (previously known as Vudu), the on-demand streaming service offering the industry’s best selection of 4K UHD titles and more than 250,000 new release and catalogue movies and next day TV shows.

Job Description

Working closely with the Senior Director, DTC Marketing, the Sr. Growth & Member Marketing Manager is a strategic and data-driven role driving customer acquisition, engagement, and retention for our new Fandango membership product, FanClub. The Sr. Growth & Member Marketing Manager will play a critical role in driving revenue growth by developing and executing marketing campaigns that attract, convert, and retain subscribers. This role is ideal for a proactive and adaptable individual who takes initiative and is driven to succeed in a dynamic environment.

RESPONSIBILITIES:

Acquisition

• Develop and execute multi-channel marketing campaigns to drive subscriber growth across paid, owned, and earned channels (e.g., paid social, search, email, influencer marketing, affiliates, SEO).
• Optimize the conversion funnel, improving trial sign-ups, paid conversions, and reducing churn.
• Identify and test new marketing channels, messaging strategies, and growth initiatives to maximize ROI.
• Collaborate with the product and analytics teams to refine pricing, packaging, and positioning strategies.

Engagement & Retention

• Develop lifecycle marketing strategies using email, push notifications, in-app messaging, and other retention-focused tactics.
• Analyze customer behavior to reduce churn and increase subscriber lifetime value.
• Implement A/B testing and personalization to improve engagement and retention.

Analytics & Optimization

• Track key performance indicators (KPIs) such as CAC, LTV, conversion rates, and churn along with benefit and promo code usage.
• Conduct customer research and leverage data insights to inform marketing decisions.
• Partner with the data and analytics team to continuously optimize campaign performance.

Collaboration & Leadership

• Proactively work cross-functionally with product, design, and Email/CRM, and Fandango marketing teams to align marketing efforts with business goals.
• Manage agency and vendor rela