Director, Brand Development & Commercialization

Company Description

Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too. When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength. Explore life at Fortune Brands here

Job Description

As the Director of Brand Development & Commercialization for our Therma-Tru and Larson Storm Doors brands, you will guide and manage brand positioning and go-to-market strategies across two of our most recognized and innovative brands. You will be responsible for shaping brand identity, developing commercialization plans, and driving strategic growth through new product introductions, cross-channel marketing, and integrated brand campaigns.

This role requires strong oversight of omnichannel marketing strategy—including content, PR, digital, and social—and a deep understanding of the full marketing funnel. You’ll guide execution while ensuring consistency in brand voice, alignment with business priorities, and optimization based on market trends and insights.

We value individuals who Think Fast, using insights and data to make informed, timely decisions that drive results and help us stay ahead of evolving market dynamics. We Work It Together, building trust-based relationships across teams and functions to ensure alignment and collaboration in everything we do. And we Make the Hard Call, confidently navigating complex challenges, balancing risk and innovation, and making decisions that support long-term success for our brands, our people, and our business.

Position location: This position is eligible for a hybrid schedule based out of Deerfield, IL. Effective mid-2025, Fortune Brands will transition to a new world-class campus in Deerfield, bringing together associates from across our U.S. offices, brands, and functions. The campus will offer vibrant workspaces for collaboration, along with amenities for dining, onsite daycare, fitness and recreation.

What you will be doing

• Manage the annual brand planning and budget development for Therma-Tru and Larson lines.
• Oversee go-to-market and commercialization strategies for new products and initiatives.
• Collaborate across teams to define product positioning, messaging, and launch plans.
• Work It Together with internal partners to ensure consistent branding across all channels.
• Translate brand strategy into clear marketing programs that align with business goals.
• Think Fast by using market insights to guide planning and improve performance.
• Manage timelines and deliverables; communicate progress and flag risks when needed.
• Direct creative agencies and support asset development like imagery and 3D renderings.
• Help select products for key trade shows and prepare content like messaging and videos.
• Manage budgets to ensure marketing investments meet business needs.
• Share updates, results, and plans with key stakeholders and leadership.
• Make the Hard Call by making smart trade-offs that support long-term brand growth.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field required.
• 8+ years of progressive marketing experience, including brand strategy, go-to-market planning, and product commercialization.
• 5+ years of experience leading and developing high-performing marketing teams, with a focus on coaching, mentoring, and team engagement.
• Demonstrated success in cross-functional collaboration with internal stakeholders (e.g., Product, Sales, Creative, Digital) and external partners (e.g., agencies, vendors).
• Proven ability to manage complex marketing projects from strategy through execution—delivering on-time and within budget.
• Hands-on experience with omnichannel marketing strategies, including digital campaigns, content development, social media, and traditional media.
• Strong communication and presentation skills, with the ability to translate data and insights into actionable recommendations.

PREFERRED QUALIFICATIONS:

• Sustainability-focused marketing experience

Additional Information