Sr. Commercial Analyst

CooperVision, a division of CooperCompanies (NASDAQ:COO), is one of the world’s leading manufacturers of soft contact lenses. The Company produces a full array of daily disposable, two-week and monthly contact lenses, all featuring advanced materials and optics. CooperVision has a strong heritage of solving the toughest vision challenges such as astigmatism, presbyopia and childhood myopia; and offers the most complete collection of spherical, toric and multifocal products available. Through a combination of innovative products and focused practitioner support, the company brings a refreshing perspective to the marketplace, creating real advantages for customers and wearers. For more information, visit www.coopervision.com.

Job Summary:

Reporting to the Sr. Manager, Commercial Analytics, The Analyst will work to enable the success of the US commercial teams by informing better decision-making. The incumbent will leverage an expertise in quantitative analysis, data mining and data presentation to develop and socialize analysis in areas such as customer targeting, program metric development and measurement, revenue forecasting, marketing investment allocation and effectiveness, market data management and analysis and the modeling of a long-range strategic planning inputs. Collectively, these will shape strategic thinking, leading to tangible P&L impacts and contribute to increased transparency, accountability, efficiency, and control in supporting the commercial decision-making process, program execution and development of business intelligence. Translating these insights, gathered from disparate data sources, into user-friendly dashboards will be a critical output of the role.

• Leads specification gathering by eliciting requirements and discovering the underlying business needs and information related to the product and project needs through conversations with key stakeholders, including Sr. Leadership and Global Operations. Organizes and models the requirements to ensure they are complete and unambiguous. Maps the requirements to the deeper business need and gains approval from all relevant stakeholders by meeting essential quality standards.  Communicates results to key stakeholders in Sr. Commercial Leadership up to and including the President of the Americas, making informed business decisions by providing in-depth analysis and recommendations for reporting.

• Drives data provision, in partnership with key stakeholders, to input monthly, quarterly, and annual activities such as market data analysis, quarterly revenue forecast reviews, consumer rebate and fit set performance assessment, marketing program reviews and input into the annual and long-range strategy planning processes. 

• Collaborates with Executive Sales, Corporate Account, Marketing and Finance Leadership to support their teams in all aspects of analysis, report development, KPIs/dashboards and Business Intelligence from a revenue, customer, pricing, program performance and margin/ profitability perspective
• Builds a deep knowledge of the contact lens category and CVI’s US business, through the analysis of available data and partnership with Marketing and Finance teams, to shape the development and execution of commercial imperatives.
• Works cross-functionally to facilitate the integration of data from various sources (Baan, Oracle, Global Datawarehouse, Tableau, Cognos, Salesforce, third party vendor data, etc.) to better enable data sharing and analysis.

• Champions the creation, maintenance, and socialization of data visualization dashboards for the Commercial team. Creates KPI dashboards that show performance vs. objectives and associated ROI for key brand/customer marketing programs (channel/product-based promotions, consumer rebates, customer summit meetings, etc.), and provides recommendations to enhance current program performance and inform new program design

• Partners with the Professional Affairs team to develop metrics, gather data and report on Professional Affairs-sponsored events to establish, communicate and manage KPIs. Involves use of and other relevant data sources to generate dashboards and other relevant reporting formats. Determine ROI from events and conferences.

• Informs and educates business leaders about the current marketplace and potential threats entering the marketplace 

• Spearhead inbound Salesforce Reporting requests from Brand, Corporate Accounts, Customer Marketing, Professional Affairs, and the Sales Organization. Provide a variety of reports based on KPI Dashboards, Program Reporting, Specific Role Targeting, Target List Generation, Email Campaigns, and Call Target Reporting

• Informs the creation of targeting list for brand and customer new product launches and marketing programs, and provides analytics on t