AVP - Consulting Marketing Practice - Sports & Gaming vertical

• Location: New York, NY (Hybrid 3 days per week onsite)
• Reports To: VP, Head of Sports & Gaming
• Base Salary: $170,000 to $190,000
   

Role Overview
The Marketing Operations & Strategy AVP will lead EXL’s Marketing Practice within the Sports & Gaming vertical - uniting data, strategy, and technology to help clients create personalized, measurable, and scalable marketing experiences.

• Define and execute the marketing strategy, planning, and measurement framework for EXL’s Sports & Gaming clients, aligning with each organization’s growth priorities.
• Serve as the senior voice for marketing transformation, connecting fan, digital media, and commerce data into cohesive engagement strategies.
• Partner with client CMOs, CTOs, and data leaders to design integrated roadmaps that combine analytics, automation, and creative orchestration for acquisition and retention.
• Lead MarTech architecture and enablement, integrating data, identity, activation, and analytics across platforms such as Adobe, Salesforce, Braze, Iterable, Attentive, and Tealium.
• Collaborate with engineering and analytics teams to build scalable, real-time systems that power personalization, decisioning, and performance measurement.
• Oversee end-to-end campaign operations and signal-based dynamic journey design across outbound and paid channels (email, push, SMS, in-app, web, and media) tailored to segments, behavioral data, and product interactions - delivering contextual, personalized, and localized experiences at scale ensuring quality, compliance, and operational excellence at the same time 
• Drive efficiency and innovation through automation, reusable assets, and test-and-learn programs in collaboration with creative and data science teams.
• Establish personalization and measurement frameworks, including segmentation, A/B testing, MTA, incrementality, and ROI analysis.
• Champion the adoption of generative AI, real-time decisioning, and automation tools to deliver individualized multi-channel customer experiences 
• Lead and mentor a cross-functional team of strategists, analysts, and campaign specialists while ensuring delivery excellence and profitability.
• Support business growth and industry leadership through RFPs, client presentations, and partnerships with MarTech vendors and alliances.

• Lifecycle, CRM), ideally within consulting, sports, betting, DTC media, or adjacent industries.
• Proven ability to orchestrate multi-channel campaigns across email, in-app, push, and SMS, including standing up new channel infrastructure from the ground up.
• Deep understanding of marketing data ecosystems—audience management, consent, tagging, tracking, and activation.
• Familiarity with key MarTech platforms across CRM, CDP, Marketing Automation, DAM, CMS, Commerce, and Analytics—such as Adobe Experience Cloud (AEP, Journey Optimizer, Target, CJA), Salesforce Marketing & Data Clouds, Braze, Iterable, Optimove, Oracle Responsys/Eloqua, and Tealium (or similar).
• Skilled in data-driven marketing, personalization at scale, and customer journey mapping, leveraging analytics and automation for measurable lift.
• Highly analytical with strong command of segmentation, funnel optimization, attribution, and lifecycle performance metrics.
• Experienced in applying AI and data science models (e.g., recommendations, predictive triggers) to improve customer engagement and LTV.
• Knowledge of data privacy and compliance frameworks including GDPR, CCPA, and CAN-SPAM.
• Strategic communicator with client-facing and commercial acumen, adept at engaging VP and C-suite stakeholders and driving delivery excellence.
• Bachelor’s degree required; MBA or equivalent preferred. Technical skills (SQL, HTML, JavaScript) and Adobe certifications (AAM, RTCDP, AA, CJA, AJO, Target) are a plus.

EXL (NASDAQ: EXLS) is a leading data analytics and digital operations and solutions company. We partner with clients using a data and AI-led approach to reinvent business models, drive better business outcomes and unlock growth with speed. EXL harnesses the power of data, analytics, AI, and deep industry knowledge to transform operations for the world’s leading corporations in industries including insurance, healthcare, banking and financial services, media and retail, among others. EXL was founded in 1999 with the core values of innovation, collaboration, excellence, integrity and respect. We are headquartered in New York and have more than 54,000 employees spanning six continents. For more information, visit www.exlservice.com.

EXL never requires or asks for fees/payments or credit card or bank details during any phase of the recruitment or hiring process and has not au