Sr. Lifecycle Marketing Manager, LinkedIn Sales Solutions

Company Description

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. 

This role can be based in San Francisco, Sunnyvale, Mountain View, or New York.

We're seeking a strategic and results-driven/ data-driven Senior Lifecycle Marketing Manager to drive global product adoption for LinkedIn Sales Navigator. The role is pivotal to driving product usage at scale by creating personalized, scalable lifecycle programs that help customers unlock value/ achieve success at every stage of their journey. This marketer will partner closely with Customer Success, Scaled Solutions, Product Marketing, and Marketing Ops to design and execute high-impact lifecycle programs that drive sustained adoption and measurable business outcomes.

This role requires someone who acts as an innovative lifecycle marketing thought leader with a proven track record of translating product capabilities into customer value through strategic, data-driven programs. They excel at building sophisticated adoption journeys, leveraging behavioral signals to intervene at the right moments, and influencing cross-functional partners to drive alignment and business results. This marketer stays on the cutting edge of lifecycle and adoption strategies, partnering across teams to deliver digital campaigns that move the needle on product health, adoption, and renewal outcomes  

The ideal candidate will have strong business acumen, excellent collaboration, communication and stakeholder management skills. You are a strategic thinker who leverages data and audience insights to shape adoption strategy, inspire cross-functional teams, and drive alignment on business priorities. Your ability to synthesize complex information and influence stakeholders enables you to unlock new opportunities and deliver measurable impact at scale.

Responsibilities: 

• Owns and shapes the global Lifecycle Adoption strategy for LinkedIn Sales Navigator, designing and scaling digital programs that drive product usage, account health, and long-term customer engagement 
• Leads GTM adoption strategy development, partnering cross-functionally with Customer Success, Scaled Solutions, Product Marketing, and Marketing Ops to ensure alignment, consistency, and measurable business impact.
• Influences adoption-focused business priorities by synthesizing results and communicating impact to cross-functional leaders. 
• Owns high-impact programs including health intervention campaigns, triggered lifecycle plays, and high-value feature programs that link lifecycle engagement to retention and renewal outcomes.
• Translate customer insights, product usage data, and business priorities into actionable lifecycle strategies that drive sustained product usage.

Qualifications

Basic Qualifications:

• 7+ years of experience in Lifecycle Marketing, Customer Marketing or Digital Marketing
• BA/BS degree or equivalent experience

Preferred Qualifications:

• 8+ years of experience in Lifecycle or Customer Marketing, preferably in B2B SaaS, with a proven track record of driving product adoption and engagement at scale.
• Strong data-driven marketing expertise, with the ability to translate behavioral signals and customer health data into actionable lifecycle strategies.
• Experience designing and executing triggered, behavior-based marketing programs across digital channels. 
• Demonstrated ability to build and optimize adoption funnels, with experience measuring impact on MAU, account health, and retention outcomes
• Exceptional communication, writing, and presentation skills, with the ability to simplify complex ideas into clear, compelling narratives 
• Strong collaboration and influencing skills, with the ability to build relationships and drive alignment across teams.

Suggested Skills: 

• Lifecycle Marketing / Digital Marketing
• Adoption and Retention Strategy
• Cross-functional Collaboration