Marketing Operations Manager

About Remote

Remote is solving global remote organizations’ biggest challenge: employing anyone anywhere compliantly. We make it possible for businesses big and small to employ a global team by handling global payroll, benefits, taxes, and compliance. Check out remote.com/how-it-works to learn more or if you’re interested in adding to the mission, scroll down to apply now.

Not only do we encourage folks from all ethnic groups, genders, sexuality, age, abilities, disability status and any other under-represented group to apply, but we prioritize a sense of belonging. We have 4 ERGs (Women, Disability, Queer, Minorities in Tech) who meet regularly with the People team. During your interviews and beyond, we ask & encourage anybody who needs an accommodation to request one from their recruiter.

At Remote, we embrace AI as a valuable tool while prioritizing human creativity and authenticity. We look forward to meeting candidates who balance innovation with genuine expertise and experience. To learn more about Remote's AI guidelines check see here. 

All of our positions are fully remote. You do not have to relocate to join us!

Key Responsibilities 

• Manage Remote’s marketing technical setups which includes campaign building, workflow automation, data segmentation, form implementation, vendor ownership, integration etc.
• Management of marketing automation tools (HubSpot, Salesforce, Appcues, Livestorm, Qualified, LeanData etc.) to increase the value and awareness of Remote’s products and to drive increases in adoption/activation
• Management of leads sourced from different activities: events, content syndication, webinars, partnership etc
• Maintain critical data list and clearly understand how to best leverage prospect, customer, and employee data through customer’s lifecycle marketing
  • Cleansing, enriching, and uploading prospect lists from various marketing initiatives (ie. events, webinars, third-party acquisition, etc.)
  • Drive and maintain process documentation and trainings across the growth department
• Build strong relationship with wider Remote’s department and leverage revenue operations tools (LeanData, Outreach, Zoominfo, Crunchbase, Clay etc.) to support cross-functional automations, lead routing and engagement
  • Troubleshoot and solve complex technical issues between Salesforce and HubSpot
  • Review and optimize lead flow/assignment processes to reduce complexity
  • Ensures that the Marketing tools are configured in a way to deliver/support our Marketing channel activities and co-exist with cross-functional tools (non conflict and non-duplicative)
  • Manage data mapping between the Remote platform and Hubspot/Salesforce
• Comprehensively understand business objectives and cross-functional team goals and translate these into optimized processes for campaign planning, data segmentation, and performance measurement
• Document and maintain tech stack architecture, technical workflows, and critical business management changes.

What you bring

• Must have experience in Salesforce, HubSpot, LeanData, Data enrichment tools
• Experience in Marketing automation or operations field
• Experience in Email Marketing, Outreach, Product notifications
• Experience in lead enrichment, funnel building and automated workflows
• Demonstrated strength in collaborating with cross-functional team, understanding technical concepts, event operations, guiding strategy, and delivering positive results for stakeholders.

Practicals

• You'll report to: Manager, CRM & Lifecycle Marketing
• Team: Performance Marketing - CRM & Lifecycle Marketing
• Location: For this position we welcome everyone to apply, but we will prioritise applications from the following locations as we encourage our teams to diversify;
• Start date: As soon as possible

Remote Compensation Philosophy

Remote's Total Rewards philosophy is to ensure fair, unbiased compensation and fair equity pay along with competitive benefits in all locations in which we operate. We do not agree to or encourage cheap-labor practices and therefore we ensure to pay above in-location rates. We hope to inspire other companies to support global talent-hiring and bring local wealth to d