Field Marketing Specialist - US South Market Unit

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At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. 

 

PURPOSE AND OBJECTIVES

The charter of the Americas Regional Marketing Team is to create best-in-class strategies and GTM initiatives with a customer-first organization perspective to increase the effectiveness, scale, and agility of regional campaigns and experiences built to scale and deliver impact. The team is responsible for partnering with Customer Success leaders to achieve cloud revenue objectives and pipeline health through the development and execution of high impact marketing programs designed to drive tangible, measurable market growth in the Americas. This Regional Marketing Leader role will work in close partnership with teams and leaders in Field Marketing, Product Marketing, Global Marketing, and Customer Success to drive strategic growth across SAP’s portfolio of offerings.

THE ROLE

Responsible for delivering against the marketing demand generation, pipeline acceleration and revenue objectives as defined within the South Market Unit (MU) Sales and Marketing territory Go-To-Market near-term and long-term plans. Responsible for demand generation and pipeline acceleration through the tactical execution of marketing plan activities, including account-based marketing (ABM), data-driven marketing, direct and digital marketing, inside marketing, online events, physical events, and more. Look beyond local return on investment and work across the entire marketing organization to assure optimal ROMI (Return on Marketing Investment) for SAP. This individual should be an independent, data-driven marketer who brings enthusiasm for innovative marketing efforts. Additionally, this person should thrive in a matrixed, fast-paced, and high energy environment.

 

EXPECTATIONS AND TASKS

Strategic Marketing and Sales Execution – Develop and maintain a partnership with sales to execute against an appropriate solution or industry program portfolio mix to address the business needs of our customers/prospective-customers. As the Field Marketer, you will serve as one of the faces of marketing to the South MU region working with South MU field sales executives, sales leadership, partners and as appropriate our customers/prospective-customers.

 

You will be tasked to:

· Develop an awareness of how to build a balanced marketing plan across all pipeline stages including acceleration and close activities as required.

· Meet marketing and sales goals and objectives of the team by leveraging the best of traditional and ABM tactics.

· Be fully trained and responsible to ensure brand, quality, consistency, and promote the aspects within all related demand generation activities.

· Participation as appropriate in the Demand Management Process.

 

Strategy Execution – Execute on the appropriate solution or industry program portfolio mix and manage a dedicated market unit budget, to address the business needs and to meet the marketing and sales goals and objectives of the team including media plans, community building, events, direct mail, call scripts, email, etc. Serve as expert on brand experience, quality, consistency, and compliance, and ensure adherence in all related demand generation activities. Assure the optimum mix of marketing activities across all pipeline stages including relationship building, acceleration, and close activities. Ensure that this strategy is consistent with SAP

GTM strategy, Integrated Demand Plans, and marketing plans across regional field marketing, while adhering to the specific MU business needs and opportunities.

 

Lead Management – Contribute industry and market knowledge and insights when collaborating with key sales, global marketing teams and business stakeholders on the review and analysis of lead reports. Demonstrate high degree of skill to proactively decide on relevant actions to improve lead quality, secure higher acceptance rate, and optimize related campaign processes for future execution.

 

Data Driven – Focus on excellent execution and speed to market to instruct others how to document campaign execution and lead management