Associate Director, CAR T Access Strategy - Breyanzi

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Summary:

Drive US Market Access (MAx) strategy and execution for Breyanzi.

Responsibilities:

• Support development and execution of the US integrated access marketing strategy for Breyanzi to achieve US market access objectives in alignment with brand strategic priorities

• Develop the value proposition and all customer resources for Breyanzi in LBCL and across B-cell malignancies to evolve with changes in the competitive landscape

• Partner with the HEOR Team to develop and execute value evidence to address gaps and ensure integration of endpoints and analyses relevant to key access decision-makers

• Collaborate with the Abecma Access Strategy Team on joint initiatives and to ensure consistency in approach with field teams (payer, HEOR, organized customer, field reimbursement)

• Train and support field teams on execution and tactical pull-through to achieve access objectives and metrics

• Collaborate with cross-functional partners in Pricing & Contracting, Patient Services, HEOR, Worldwide Access, Policy, and field teams to seek input and to ensure engagement and execution of an integrated access strategy for Breyanzi

• Partner with cross-functional teams to execute market research plans and projects to generate market and competitive insights, benchmarking and value assessments, and pricing research to support market access strategy

Qualifications:

• Must possess a bachelor’s degree and an advanced degree is strongly preferred

• In-depth understanding of US market access channels including Payers, Providers, Employers, PBMs, Specialty Pharmacies, ACOs, IDNs, etc, and their perspective in the markets, as well trends in pricing & reimbursement. Ideally has at least 7 or more years’ experience in the health care field, including significant experience in marketing, pricing, reimbursement, and market access

• Experience in oncology, hematology, rare/orphan disease strongly desired. Previous experience in cell therapy a plus

• In-depth experience with promotional regulatory processes

• Comfortable working in a rapidly evolving scientific and competitive landscape with a high degree of ambiguity

• Strong influencing/negotiation skills and the ability to work at peer-level with experienced clinical, regulatory, and commercial experts

• Excellent written, verbal, and interpersonal communication skills, with the ability to communicate complex or technical content in a convincing way to non-technical audiences

• Flexible team member with a positive attitude and an ability to work collaboratively with other departments and functions

• Adept at navigating international, and cross-functional organizational matrices within a diverse and cross-cultural work environment

• Experienced in prioritizing and managing multiple projects simultaneously and delivering results in a timely manner

• Skilled at working with external agency and consulting partners and managing budgets

• Occasional travel will include Launch Meetings, POAs, customer visits, market research

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