Sr. Sales Manager Northern Europe

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.

The Sr. Sales Manager Northern Europe is responsible for continuing to grow the Wholesale business in the Benelux and Nordics region. This leadership role will be based in Amsterdam and will be reporting to the Commercial Director EMEA. This individual will be responsible for growing our current account base and selectively adding new brand fit accounts to the portfolio. This role will actively lead, coach, drive and inspire the regional sales team and retail partners to achieve monthly, quarterly and yearly sales targets. The Sr. Sales Manager Northern Europe will work cross functionally with our internal teams across EMEA and the global HQ in the US. A high sense of urgency, being results-oriented, and the ability to build strong relationships across different cultures are critical for success in this role. 

Responsibilities: 

• Lead the regional Wholesale business to meet regional sales targets and objectives
• Develop and manage short term and long-term sales strategies for all wholesale account channels across the region
• Work with Senior Leadership, Finance, Marketing and Product teams within EMEA to establish yearly business plans for the region 
• Build and maintain relationships with Key Accounts across the region, serving as a primary point of contact for leadership 
• Engage with local partners to refine sales strategies, utilizing the strengths and data to identify and improve sales performance
• Attend tradeshows and key events to drive brand awareness and revenue 
• Lead monthly sales forecasting meetings with territory sales teams and generate reports as required to understand the health of the business 
• Ensure trade terms, discounts, and co-op budgets are managed to annual operating plan 
• Maintain annual planning calendar for all sales & product timelines 

• Provide voice of customer insights to marketing and product development to ensure their activities are aligned and support the outside sales goals and objectives 
• Develop internal and external cross functional, multi-level relationships
• Collaborate with demand planning team on monthly account level forecasts.
• Collaborate across all departments to build and drive brand awareness and provide real time competitor analysis and feedback to the leadership team
• Analyse sales data to identify trends, opportunities and areas for improvement

Qualifications and Attributes: 

• Bachelor’s Degree and at least 8 years of experience within consumer goods product sales (Outdoor or Sporting Goods preferred)
• At least 4 years leading sales teams to meet aggressive goals 
• Strong sales leader with high level emotional intelligence
• Experience with account development through sales agents and/or distributors
• Proven track record of meeting and exceeding regional sales targets 
• Strategic thinker who can architect an overall sales plan and create an effective sales process 
• Ability to develop and execute regional strategic growth plans and build business with strategies aimed at long term growth 
• Strong written and verbal communication skills – ability to communicate to a variety of potential audiences clearly and concisely
• Excellent presentation and communication skills 
• Expertise in PowerPoint and Excel 
• History of collaborating with internal stakeholders to develop and implement programs and processes 
• Strong planning and negation skills 
• 50% travel within region and occasionally to the US 

#LI-MD1 #LI-Hybrid

Any offer of employment with YETI is contingent on a successful criminal background check and successful reference checks.

YETI is proud to be an Equal Opportunity Employer.

Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our YETIzens. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/dei.html

All applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ances