Communications & Education Director, Small Business Development Center

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The New Hampshire Small Business Development Center (NH SBDC) is seeking a strategic and creative professional to serve as Director of Communications & Education. This full-time role, based at the University of New Hampshire, leads statewide marketing, communications, public relations, and educational initiatives that support small businesses across the state. The Director will manage program development, digital content, outreach, and brand strategy while collaborating with partners and supervising related staff and independent contractors. Ideal candidates will have a background and current experience in marketing and communications, strong writing and program management skills, a working knowledge of AI, leadership experience, and a passion for small businesses. The Director also oversees all statewide educational program activities and initiatives, including crisis planning; identifies client training needs; conducts program assessments; writes, edits and fact checks content for digital and print communications; provides outreach services to promote the organization’s brand; and ensures clients, partners and stakeholders stay informed.

Duties/Responsibilities

Leadership (15%)

• As a member of the NH SBDC leadership team this position’s responsibilities are outward facing and strategic; responsible for providing expertise, leadership and strategic direction to determine priorities, goals and objectives that ensure NH SBDC communications are current, accurate, effective and timely.

• Implement organizational strategies and oversee statewide programming and initiatives.

• Research and benchmark with peer organizations to ensure optimal education outcomes; cultivate and maintain relationships with community partners, government agencies and businesses at the local and national level to develop initiatives.

Programs & Events (25%)

• Provide program leadership and oversee program development, administration, curriculum delivery and promotion in accordance with NH SBDC’s goals; work with business advisors and regional directors on client program development and delivery; manage NH SBDC’s online Resource Center and other online educational tools; update and disseminate program information and manage registration platforms.

• Support the creation and delivery of training and educational programs; launch new programs and initiatives; work directly with business experts to identify and refine topics to meet the needs of the NH SBDC’s diverse clientele; troubleshoot matters related to instruction, curriculum, budgeting, marketing, etc.

• Develop and implement needs assessments; collect data, measure and track program impact to demonstrate efficacy of ongoing programs; make recommendations to adjust strategy and tactics to increase effectiveness; recommend current and future programming; oversee the collection and tracking of participants’ information and progress.,

Marketing & Communications (60%)

• Oversee promotional efforts and marketing plan development for NH SBDC. Establish and drive multi-channel marketing and communication strategies for numerous business education programs, initiatives and services. Serve as the creative architect for internal and external communications.

• Responsible for final review and approval of NH SBDC webinars, public presentations and information; fact check, review and edit business advisor communications to clients and partners; provide guidance to business advisors on presentation style, tone, structure and flow; work directly with State Director on public talking points, messaging and content that business advisors use to communicate to clients and partners.

• Provide editorial direction, design, production and distribution of all NH SBDC digital/social media platforms and printed communications (website, ads, blogs, newsletters, press releases, etc.); ensure consistency and accuracy in messaging and branding; manage communications calendar to meet multiple and conflicting deadlines.

• Design communication and promotional campaigns to reach identified stakeholders with current and tailored content.

• Provide outreach services and recruitment of business participation; successfully communicate, advertise and promote NH SBDC’s educational programs; develop strategies to build customer loyalty, brand recognition and client satisfaction.,