B2B Lifecycle Marketing Director

Company Description

BLEND360 is an award-winning, new breed Data & AI Solutions Company focused on powering exceptional results for our Fortune 500 clients. We are a growing company—born at the intersection of advanced analytics, data and technology.  

Who we are:

People are everything here at BLEND360.  We are inspired by advancing our Client’s most critical initiatives, products and projects by matching our clients with the right talent. BLEND360 has been among the Inc. 5000 fastest growing companies 8 years in a row, and we’re very proud of our World Class NPS score. Our success is a direct result of our passion for advancing the careers of the talented people we work with every day. When you work at BLEND360, you will:

• Collaborate with a smart, passionate group of people who are invested in your success.
• Partner with an impressive list of clients, who value Blend360’s services and the world class experience we deliver with every engagement.
• Thrive with a company and leadership team who are committed to growth.

Job Description

• Lead the development of a holistic B2B CRM strategy, roadmap and execution of lifecycle messaging programs to drive awareness, engagement, retention and revenue.
• Bring campaigns to life by partnering closely with B2B leads/stakeholders across GoodRx including creative, product marketing, BI, product, engineering, data, and external vendors/agencies.
• Leverage Salesforce Marketing Cloud to execute personalized messaging journeys. 
• Drive a technical roadmap and vision for B2B CRM in collaboration with product, engineering, and data teams.
• Develop effective segmentation strategies across healthcare provider (HCP) and healthcare professional audiences in support of our successful Provider Mode product and manufacturer solutions activations.
• Partner with business intelligence to develop analytical dashboards and ongoing reporting to derive data-driven insights and recommendations that will inform strategy and tactics.
• Ensure that marketing campaigns are being sent error free and implement new quality assurance processes as needed. Monitor blacklists, unsubscribes, churn, deliverability and other related metrics to protect the health of the database.
• Implement new tools and features as needed to improve effectiveness of marketing channels and development of internal documentation as needed.

Qualifications

• 7+ years digital marketing experience with proven hands-on experience driving growth and retention via CRM, email marketing and customer segmentation.
• 3+ years in B2B marketing is required.
• Expertise and hands on experience with Salesforce and Salesforce Marketing Cloud is required.
• Experience with other CRM and messaging automation platforms such as Braze are a plus.
• Proven ability to manage and maintain strong cross-functional stakeholder relationships across multiple teams (product, BI, data, design, etc.) and an ability to coordinate timely feedback and approvals.
• Strong analytical skills with proven ability to translate performance metrics into actionable insights.
• Strong communication skills with an ability to communicate effectively across multiple levels of an organization.
• Experience in mobile app marketing is a plus.

Additional Information

Compensation decisions are determined using a variety of factors such as skill set, experience, and education or certifications. If we extend an offer for employment, we will consider all individual qualifications. Below are our salary ranges for this position based on office location:

San Francisco Office: $136,000 - $216,000

New York & Seattle Office: $124,000 - $198,000

Santa Monica Office: $113,000 - $180,000

All your information will be kept confidential according to EEO guidelines.