Sr. Director, Global Retail Brand Expression - HOKA

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title: Senior Director, Global Retail Brand Expression - HOKA

Reports to:  VP Global Marketing, HOKA

Location:  Remote – West Coast, Los Angeles, CA or Portland, OR preferred

Interested applicants must reside in one of the following approved states:

Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington

The Role

HOKA, a leading athletic footwear and apparel brand known for innovation and performance, is seeking a strategic leader of Global Retail Brand Expression to be responsible for defining and directing the overall retail brand experience strategy across all retail touchpoints, ensuring that our owned and partner retail spaces deliver exceptional consumer experiences that are aligned with our brand. This role will bring extensive knowledge in retail management, go to market processes, marketing, visual merchandising, design, and consumer experience, along with a deep understanding of how these elements impact our brand at retail.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact
The primary functions of this role, include but are not limited to:

1. Retail Brand Strategy

• Develop Comprehensive Strategy: Create a cohesive retail brand experience strategy that aligns with HOKA’s overall brand objectives, ensuring consistency across global owned and wholesale consumer touchpoints. Ensure consistency of branding, messaging, and consumer experience across all retail touch points, while maintaining brand standards at the highest level.
• Innovative Playbooks and Programs: Design and implement strategies and programs to enhance brand awareness and consumer engagement within retail environments.
• Monitor Brand Impact: Regularly assess the effectiveness of strategies to ensure they resonate with the target audience and adjust accordingly.

2. Storytelling, Experience, and Design

• Collaborate with Creative Agencies: Work with design and creative partners to craft innovative storytelling, visual merchandising and retail experiences that enhance consumer engagement, support global brand strategies, hero the product and drive sales.
• Create Immersive Experiences: Deliver visually appealing and engaging in-store experiences that reflect the brand’s identity and drive demand.
• Integrate Technology: Leverage technology and interactive elements to enrich the consumer journey and enhance overall retail experiences.

3. Retail Experience Innovation

• Implement Unique In-Store Experiences: Develop and execute initiatives that create memorable customer interactions aligned with HOKA’s values and mission.
• Enhance Consumer Journey: Continuously innovate in-store experiences to meet evolving consumer expectations and preferences.
• Conduct Market Analysis: Regularly analyze market trends and consumer behavior to identify opportunities for growth and improvement.

4. Team Leadership

• Build and Lead Team: Assemble and guide a high-performing team focused on retail brand expression, promoting a culture of creativity and collaboration.
• Foster Talent Pipeline: Develop initiatives to attract and retain talent that supports future brand and retail objectives.

Who You Are

• Creative Problem-Solver with ability to think innovatively and develop unique solutions while balancing informed decision-making processes.
• Proactive communicator and collaborator with a strong aptitude for communicating clearly across various levels of the organization and fostering teamwork. Values diversity, providing clarity, and coaching others to achieve collective success.
• Adaptable Leader with capability to embrace change and lead with confidence, managing multiple projects and timelines while influencing others.

We’d love to hear from people with

• Bachelor’s degree in Marketing, Business, Retail Management, or related field.
• Minimum o