Sr. Digital Product Manager, Digital Experience Platform

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

Job Summary

As a Senior Digital Product Manager within the Digital Experience team, you will play a pivotal role in developing and executing the product strategy for the website key pages. Your focus will be on enhancing the key pages on ServiceNow.com and optimizing the customer experience across their journey. You will lead cross-functional collaborations while maximizing the impact of our web initiatives. Servicenow.com Product Managers have high leadership visibility, and this is a rare opportunity to make a foundational impact on ServiceNow's go-to-market strategy and deliver a mobile first experience on ServiceNow.com and its top domains.

This role fills a business-critical need in leading and optimizing the ServiceNow.com product and platform pages that drive lead acquisition for prospective customers. This includes the product detail pages, product launches and store release updates, launch support, and the platform pages on our website.

In 2025, the Digital Experience Platform (DXP) team will deliver a new set of product experiences that connect to our AI Platform corporate narrative and also align to our new brand. This includes redesigning the experiences to educate visitors first and shift to a customer centric focus that is engaging and establishes ServiceNow as a top 10 B2B AI Platform. While testing and using insights to build and deliver the experience, this role will partner with Brand and Product Marketing to tell a cohesive story that delivers both customer and business value. This role will own development of the experiences, planning and facilitation of new design system component enhancements as necessary and getting them delivered globally.

What you get to do in this role:

You Will:

Lead Planning:

• Define product vision and strategy that aligns to digital priorities and is informed by quantitative insights, customer pain points, and opportunities for improvement.
• Translate strategy into product roadmap with multi-quarter horizon (ultimately a 3+yr strategy)
• Define key product success metrics, ensure they are instrumented, and lead with data driven insights.
• Develop an experimentation plan to test, learn and iterate
• Collaborate with Research, Design, Copy, Analytics, Engineering, Localization, Accessibility, SEO, and other ServiceNow stakeholders to ensure strategy reflects cross-functional perspectives and priorities.

Drive Execution:

• Lead the planning, scoping, and prioritization for your product to achieve customer and business goals.
• Deliver seamless digital user experiences across the touchpoints of your customer journey.
• Gather, prioritize, define, and translate requirements into executable epics and features.
• Manage and own the product lifecycle end-to-end, including data monitoring, experience iterations and stakeholder feedback loop.

Head Communication:

• From intake through launch, be the main point of contact for internal and external stakeholders for your product area.
• Establish and maintain relationships with Product Managers across all scrum teams, to evaluate and manage dependencies.
• Create and maintain documentation - product area lifecycle management guidelines, product strategy deck, stakeholder list, KPIs, etc..
• Represent the team with partners and senior company leaders to align resources and prioritization.

Qualifications

To be successful in this role you have:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry. 
• A passion for building great user experiences across web & mobile experiences
• 8+ years of experience working as a Product Manager, preferably in B2B Enterprise.
• Develop and own the product strategy and roadmap for the ServiceNow.com – Key pages.
• Lead collaboration with internal stakeholders, including Product Marketing, Design, An