Sr. Lead, Marketing Campaign Operations

ADP is hiring a Sr. Lead, Marketing Campaign Operations!

At ADP we are driven by your success. We engage your unique talents and perspectives. We welcome your ideas on how to do things differently and better. In your efforts to achieve, learn and grow, we support you all the way. If success motivates you, you belong at ADP.  

• Want to build a new business within a reputable company with a strong brand and capital? 
• Do you have expertise creating data-driven personalized offers to a B2C audience? 

 

This is an exciting opportunity to enable the success of a strategic and innovative new business at ADP that leverages ADP’s unique data assets on nearly 20% of the private US workforce and will shape the future of work. We are looking for a Campaign Data Operations lead with expertise in executing, monitoring, and optimizing targeted B2B2C as well as B2C marketing campaigns spanning mobile, web, email, and push channels.   

• Campaign Strategy: Lead the capture and refinement of targeting requirements with key stakeholders 
• Coordination: Maintain a campaign calendar with strategic and creative stakeholders.   Jointly assess build effort and define tactical execution milestones to ensure timely delivery. 
• Campaign Execution​: Configure one-time and automated campaign targeting.  Unify targeting criteria across platforms. Lead and support QA as well as tagging.  
• Reporting: Support campaign data procurement for the analytics team. Own the generation of select reports to track performance and support decision-making. 
• Enhancements: ​Activate new data and platform features to enable our strategy ​ 
• Governance​: Define and evolve organizational campaign processes. Lead campaign data risk management, including procedures, risks, and controls.   

Above all, you will be data-driven to support a hypothesis-based, test and iterate approach.   

 

Like what you see?  Apply now!

Learn more about ADP at jobs.adp.com

 

Qualifications

REQUIRED QUALIFICATIONS  

• Education: Bachelor's degree (or equivalent in education and experience)  
• Experience: 5-7 years of relevant experience overall, with at least 3-5 years using Tealium Audience Stream and IQ​ 
• Expert knowledge of omni-channel operational execution activation​ 
• Expert knowledge of data warehouses, transmission, and Marketing Technology architecture ​ 

PREFERRED QUALIFICATIONS: 

• Experience with CDPs, decisioning, web, mobile, CMS, ESP, and push platforms  
• Experience with Contentful and Emarsys​ 
• Proven ability to integrate strategic use case asks with available targeting attributes to define requirements and execute campaigns​ 
• Experience developing and executing offer-based marketing strategies to B2B2C and B2C audiences 
• Strong attention to detail  
• Ability to juggle multiple priorities and make things happen in a fast-paced, dynamic environment with a strong bias for action. Comfort with uncertainty and ambiguity. Demonstrates professional maturity and intellectual curiosity. 
• Ability to execute as a sole contributor yet also influence and partner with cross-functional teams 

YOU'LL LOVE WORKING HERE BECAUSE YOU CAN:

• Have courageous team collaboration. Courage comes from how associates are willing to have difficult conversations, speak up, be an owner, and challenge one another's ideas to find the best solution.
• Deliver at epic scale. We deliver real user outcomes using strong judgment and good instincts. We're obsessed with the art of achieving simplicity with a focus on client happiness and productivity.
• Be surrounded by curious l