(USA) Senior Manager, Editorial-ETS

Position Summary...

What you'll do...

Senior Editorial Manager, ETS – eCommerce Site Operations

Want to help lead the way in redefining how we shop online? The Senior Manager Editorial - ETS is a critical team player who will help shape the creative vision and editorial strategy for our customers’ online shopping journey. This person will lead the concepting and development of best-in-class inspirational trend and editorial content for the ETS businesses. This person will measure success by driving onsite customer perception, click thru, conversion and content quality. This person will also oversee a team of 2 editorial managers and 1 associate manager covering the following divisions: including Computers/Tech, NPIs, Phones, Audio, Headphones, Cameras, Gaming, Music, Books, Toys/Bikes, Collectibles & Seasonal Decor.  You’ll also drive impact through integrated messaging and visual storytelling across multiple digital touchpoints including site content, CRM, Social Media, Online Videos and UGC site integrations.

You’ll sweep us off our feet if:

• You’re a natural storyteller and love telling stories that bring products to life, helping consumers reimagine merchandise beyond a single product page.
• You’re trend obsessed and have a strong aesthetic eye, and can combine competitive analyses, content, merchandise, and presentation to create a site experience that feels unique and inspirational.
• You understand how customers shop online and design shopping experiences that drive customer engagement, trust and purchases. 
• You’re a visionary constantly looking for ways to set us apart from the competition, driving trend and visual presentation forward to create an inspirational shopping experience.
• You use both sides of the brain and can combine data, customer insights and creative intuition to optimize editorial content, deliver on business goals and create a best in-class customer shopping experience. 
• You have an incredible focus on operational excellence and getting the fundamentals right and can identify opportunities for efficiency and improvement.
• You build trust quickly and can lead by influence, creating impact through partnership as well as ownership.
• You believe in and prioritize the collective success of the team and are quick to jump in, help, mentor, and coach your fellow team members.
• You’re a thought leader who takes strategic direction and infuses it into our storytelling, enabling you to earn trust at all levels as the subject matter expert of your categories of business.

You’ll make an impact by:

• Leading the content strategy for a total SBU (Single Business Unit) –You’ll drive the holistic content strategy for the ETS SBU using business data & customer insights to tell a cohesive story and create a seamless customer experience, overseeing the editorial calendar, photography curation and creative planning.
• Telling a story across multiple marketing touchpoints – You’ll identify key stories and corresponding assets that can transcend across site, email & social to drive maximum sales driving impact.
• Social Media is your passion – You’ll participate in a weekly social listening session to understand and optimize emerging social trends on site and work closely with the Social Media Center of Excellence to translate ETS content on our site & social platforms.
• Leveraging data to optimize the content strategy– You’ll leverage data, reporting and analytical insights to set goals, measure s