VP Marketing

The Role

We are seeking a results-driven Vice President of Marketing to drive the global brand strategy, execution, and performance outcomes. This executive will own brand differentiation in a competitive international landscape and drive marketing outcomes aligned with business growth, customer engagement, and field performance. Success will be measured by strategic execution, campaign performance, team enablement, and the ability to deliver meaningful, quantifiable results.

Employee Value Proposition

This is a high-impact leadership role offering:

• End-to-end campaign ownership from idea to execution with measurable results.
• Strategic autonomy with the authority to test, optimize, and scale ideas quickly.
• A fast-paced, high-growth environment that values speed, learning, and cross-functional collaboration.
• A culture of accountability and continuous improvement—we learn fast and move faster.
• A strong partnership with executive leadership and a direct influence on the company trajectory.
• Opportunity to grow and develop as a full-spectrum business leader.

Key Performance Objectives (KPOs)

Global Brand Strategy Execution

• Deliver a clear, differentiated brand presence
• Achieve brand consistency across markets with localized relevance

Strategic Alignment with CMO

• Collaborate and align with the Chief Marketing Officer on the overarching strategic vision, translating it into a clearly defined, measurable marketing roadmap.
• Support the roadmap and ensure it stays aligned with business objectives.
• Establish regular checkpoints with the CMO to assess progress, measure outcomes against KPIs, and refine strategy as needed.
• Demonstrate marketing excellence through defined metrics such as campaign ROI, brand engagement lift, channel performance, and speed-to-market benchmarks.
• Lead implementation with clear OKRs (Objectives and Key Results) across marketing functions to ensure strategic focus and executional alignment.

Marketing Operations and Team Performance

• Manage and evolve the existing marketing calendar as well as building into it for the future.
• Achieve a team productivity lift through structured project management and accountability.
• Build and lead a high-performing team with measurable KPIs (e.g., project delivery SLAs, campaign execution quality scores).

Essential Responsibilities

• Global Brand Stewardship: Define and execute the brand’s voice, visuals, and positioning globally.
• Customer-First Strategy: Use data to guide segmentation, messaging, and design that resonates with target personas.
• Campaign Leadership: Lead ideation, creative development, and execution of brand campaigns that drive revenue and engagement.
• Innovation Partnership: Collaborate with Product Team to ensure alignment with brand and business goals.
• Channel Cohesion: Own and optimize brand presentation across all marketing channels and digital platforms.
• Field Enablement: Align brand marketing with field incentives and behavior drivers rooted in the compensation model.
• Strategic Planning: Translate company-level priorities into actionable marketing plans and dashboards.
• Creative Oversight: Supervise and guide internal creative teams to produce best-in-class, brand-aligned content.

Performance-Based Qualifications

• Education: Bachelor’s in marketing required; MBA or advanced degree preferred.
• Experience: 15+ years in brand marketing (beauty, wellness, or lifestyle industries preferred), including team leadership and campaign execution.
• Performance History: Demonstrated history of driving measurable campaign ROI, brand growth, and team KPIs.
• Creative Leadership: Strong design and storytelling instinct with the ability to le