Product Data and Analytics Lead

The New Jersey State Office of InnovationThe New Jersey State Office of Innovation is looking for diverse and experienced team members to deploy world-class innovative and digital services that solve pressing public interest challenges for the people of New Jersey. Our work spans numerous issue and policy areas, and is focused on making an impact in the lives of the New Jerseyans that we serve. Our work has decreased the amount of time it takes to apply for Unemployment Insurance, made it easier to start, operate, and grow a business in the Garden State, and connected millions of New Jerseyans to government programs, services, and benefits.
Our team members wear many hats, contributing to both the execution of core projects and the evolution of the Office of Innovation (OOI). We use data and modern research, design, and development methods to inform our decision making, and we collaborate with stakeholders within and outside of government to understand and solve challenges. To learn more about the New Jersey State Office of Innovation, read our inaugural impact report here and visit our About Us page.
The Office of Innovation seeks a skilled and experienced Product Data and Analytics Lead to join our Business.NJ.gov team. This role will focus on leveraging data to transform how the state interacts with businesses and entrepreneurs, enhancing the effectiveness of Business.NJ.gov. The successful candidate will integrate data services and activities to improve products, define success, and advance diversity and equity in entrepreneurship across New Jersey. For this role, we are seeking skilled and experienced professionals with at least 5 years of data analytics and policy research experience. Your responsibilities may include:

Lead success measurement and goals-based analysis

• Report and synthesize data from State data sources, federal data sources, and industry sources with Google Analytics data to assess Business.NJ.gov’s trajectory and success.
• Maintain and expand these databases to establish overall baselines for the success of the initiative’s goals, and build comparative analyses with the current state of the marketplace to report on and advise on the initiative’s overall direction and goals.

Analyze, visualize, and model data

• Analyze Google Analytics data to extract meaningful insights and trends.
• Create regular reports and ad-hoc analyses and participate in product design and development to provide actionable recommendations and support decision-making for product prioritization, marketing campaigns, website optimizations, and user experience design.
• Conduct exploratory data analyses to support project discovery and prioritization.
• Develop user-friendly data visualizations and dashboards for stakeholders.

Implement and configure advanced web analytics and tracking

• Lead the implementation and configuration of Google Analytics across our digital properties, including websites, multimodal campaigns, and other relevant digital platforms.
• Ensure accurate tracking of user interactions, events, conversions, and custom dimensions for comprehensive data collection.
• Identify and resolve technical issues related to Google Analytics implementation, data accuracy, and data integration.
• Conduct thorough audits to ensure data integrity and troubleshoot any anomalies or discrepancies in the analytics data.
• Utilize Google Tag Manager to efficiently deploy and manage tracking tags, pixels, and scripts for various marketing and analytics tools.
• Maintain and optimize tag management processes for streamlined implementation.
• Implement advanced tracking techniques, such as cross-domain tracking, marketing tracking, and event tracking, to capture granular data insights.
• Develop and maintain custom reports, segments, and dashboards tailored to business requirements.

Conduct policy research and evaluation

• Conduct policy research to inform product development and data best practices.
• Evaluate the effectiveness of existing programs and services.
• Ensure compliance with data protection regulations and privacy policies.
• Stay updated with industry best practices in data governance and privacy.

Engage and collaborate with a wide variety of stakeholders

• Collaborate with cross-functional teams, including marketing, product development, engineering, IT, and data and policy, to align Google Analytics implementation with business goals and requirements.
• Provide guidance, training, and support to team members on best practices for data collection, reporting, and analysis.

Do what’s needed for the t