Senior Salesforce Administrator

We exist for workers and their employers -- who are the backbone of our economy.  That is where Centivo comes in -- our mission is to bring affordable, high-quality healthcare to the millions who struggle to pay their healthcare bills.

We are seeking a Senior Salesforce Administrator to support, enhance, and scale the Salesforce platform across the business. This role will partner closely with leadership and cross-functional teams to design, build, optimize, and support Salesforce solutions that improve process efficiency, strengthen data quality, and enable more informed decision-making across the organization. The position supports Salesforce as a core business platform for Sales, Marketing, Client Success, Finance, and other operational teams. This role is focused on execution, optimization, and user enablement, with architectural direction provided by Revenue Operations leadership.

This individual will be accountable for positively influencing the morale of the department, including setting achievable goals, fostering teamwork by involving team members in the design/implementation of solutions to problems.

Responsibilities Include:

• Own the day-to-day administration of Salesforce, including user setup, permissions, objects, page layouts, and system configurations.

• Build, maintain, and optimize complex Flows, validation rules, and other automation within Salesforce.

• Troubleshoot and resolve system issues, including identifying and debugging automation conflicts.

• Support enhancements to business processes using Salesforce as a core system of record.

• Translate business requirements into scalable Salesforce solutions that support operational efficiency and business goals.

• Improve workflows across lead management, pipeline management, renewals, customer lifecycle, and other operational processes.

• Identify process inefficiencies and recommend scalable improvements.

• Support data structures and processes related to ACV, renewals, expansion, churn, and multi-year contracts.

• Ensure data accuracy and consistency to support reporting, forecasting, and business decision-making.

• Understand and apply how Salesforce system design impacts revenue reporting.

• Build and maintain reports and dashboards to support pipeline, revenue, and performance visibility.

• Support executive-level reporting needs through accurate, timely, and actionable Salesforce reporting.

• Ensure reporting accuracy through strong data management and governance practices.

• Support and maintain integrations between Salesforce and related systems, including HubSpot, LinkedIn Sales Navigator, Ironclad, and Microsoft SharePoint.

• Support lead flow, data enrichment, and deduplication processes across integrated systems.

• Troubleshoot integration issues and maintain data consistency across platforms.

• Implement validation rules and data quality controls to strengthen system integrity.

• Monitor, identify, and resolve data inconsistencies within Salesforce and connected systems.

• Establish and support scalable data governance standards and best practices.

• Own Salesforce training and onboarding for users across the business.

• Develop training materials, process documentation, and user guidance resources.

• Drive user adoption and promote best practices across teams.

• Serve as the primary point of contact for Salesforce user support.

• Manage and prioritize a backlog of Salesforce enhancements, requests, and system improvements.

• Lead cross-functional initiatives from requirements gathering through delivery and implementation.

• Operate effectively in a fast-paced environment while managing multiple priorities.

Qualifications:

Required Skills and Abilities:

• Strong experience administering and optimizing Salesforce in a complex business environment.

• Strong experience building and maintaining complex Flows, reports, and data models.

• Experience supporting cross-functional teams such as Sales, Marketing, Client Success, and Finance within Salesforce.

• Experience with HubSpot–Salesforce integrations.

• Strong understanding of lead lifecycle management.

• Strong communication, collaboration, and problem-solving skills.

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