Director of E-commerce Operations & Sales

The Company:

Faraday Future is a California-based technology company focused on the design, engineering, and development of intelligent, connected electric vehicles and related artificial intelligence-enabled technologies.

Founded in 2014, the Company’s mission is to disrupt the automotive and technology industries by creating user-centric, technology-first experiences. The Company, together with its controlled subsidiaries, operates across multiple technology-driven areas, including AI electric vehicles, robotics, and its crypto business (AIXC), all under its upgraded Global EAI Industry Bridge Strategy, marking the beginning of a new chapter in AI mobility and Web3 integration. The Company aims to leverage the latest technologies and world’s best talent to realize exciting new possibilities across all of these lines. Faraday Future’s automotive business exemplifies its vision for luxury, innovation, and performance, while its FX strategy aims to introduce mass production models equipped with state-of-the-art luxury technology derived from the FF brand, targeted towards a broader market with middle-to-low price range offerings. FF is committed to redefining mobility through AI innovation. Join us in shaping the future of intelligent transportation and technology by creating something new, something connected, and something with a true global impact.

 

Your Role:

 

We are seeking a strategic and results-driven Director of E-commerce Operations & Sales to report directly to the executive leadership team. This role will lead the overall growth strategy, daily operations, and commercial performance of our digital commerce business across Amazon and Shopify, while building a scalable global e-commerce operating model.

As a key commercial leader, you will own marketplace and DTC channel performance, optimize the full online sales funnel, and drive revenue growth through data-driven decision-making, cross-functional collaboration, and customer-centric execution. This role is critical to expanding FF’s online business, strengthening digital brand presence, and delivering best-in-class e-commerce experiences.

 

Key Responsibilities

1. E-commerce Strategy & Channel Growth

• Develop and lead the overall e-commerce growth strategy for Amazon and Shopify, including sales planning, channel positioning, pricing architecture, and promotion strategy.
• Own channel revenue targets, sales forecasting, and growth roadmaps, ensuring sustainable and profitable expansion across marketplace and DTC businesses.
• Identify new opportunities to scale digital sales through assortment strategy, customer segmentation, lifecycle planning, and performance optimization.

1. Amazon & Shopify Store Operations

• Oversee end-to-end operations of Amazon Seller/Vendor Central and Shopify storefronts, including product listings, merchandising, catalog setup, promotions, order flow, and customer experience.
• Ensure best-in-class content execution across product pages, including SEO, A+ content, brand stores, landing pages, and conversion-focused merchandising.
• Lead platform optimization initiatives to improve traffic, conversion rate, average order value, repeat purchase rate, and customer retention.

1. Sales Performance & Commercial Execution

• Build and execute promotional calendars across Amazon and Shopify, including seasonal campaigns, product launches, paid traffic activations, and retention programs.
• Partner with marketing teams to drive high-quality traffic through performance media, CRM/email, affiliate, influencer, and content channels.
• Monitor competitive pricing, market dynamics, and consumer demand trends to adjust commercial strategy and maximize sales performance.

1. Data Analytics & Business Optimization

• Own the core e-commerce KPIs, including GMV, net sales, conversion rate, traffic, ROAS, CAC, AOV, repeat purchase rate, contribution margin, and inventory turnover.
• Translate business data into actionable insights and lead continuous optimization across product mix, pricing, promotions, and funnel performance.
• Build dashboards, performance reporting routines, and business reviews for executive leadership to support fast, informed decision-making.

1. Cross-functional Collaboration & Operational Excellence

• Work closely with product, brand, supply chain, logistics, customer service, finance, and technology teams to ensure seamless execution across all e-commerce touchpoints.
• Coordinate inventory planning and fulfillment