Digital Marketing Intern - SEO Focus

Job Description

SUMMARY:  As an SEO Intern at Stride, you will be responsible for assisting with various search engine optimization projects within the Marketing department. Essential functions may include administrative, analytical, and project work as determined by business needs. You will support multiple K12-powered schools' digital marketing efforts including website optimization, keyword research, content optimization, and technical SEO analysis. Additionally, it would be a plus if candidates have experience with SEO tools, Google Analytics, and content management systems like WordPress. Your work will ensure that prospective parents can easily find and discover what K12-powered schools offer through improved search visibility, supporting the company's overall enrollment goals. 

ESSENTIAL FUNCTIONS: Reasonable accommodations may be made to enable individuals with disabilities to perform their essential duties. 

• Demonstrates an understanding of the company's main business line: our management of 70+ online schools. 

• Conducts keyword research and analysis to identify opportunities for improved search rankings across school websites. 

• Assists with on-page SEO optimization including meta tags, headers, internal linking, and content optimization. 

• Performs technical SEO audits to identify and document website issues affecting search performance. 

• Monitors and analyzes website performance using Google Analytics, Google Search Console, and other SEO tools. 

• Creates SEO-optimized content including blog posts, landing pages, and website copy following best practices. 

• Assists in developing and maintaining SEO content calendars and optimization schedules. 

• Evaluates competitor SEO strategies and helps prepare competitive analysis reports. 

• Supports link building initiatives and outreach efforts to improve domain authority. 

• Collaborates with school staff to optimize content and highlight student success stories for search visibility. 

• Assists with local SEO optimization for individual school locations and geographic targeting. 

• Provides recommendations for website structure improvements and user experience enhancements. 

• Tracks SEO metrics and helps prepare monthly performance reports for the team. 

• Assists the team with day-to-day administrative and operational duties as assigned. 

• Supports development of SEO guidelines and best practices documentation. 

• Forges strong relationships with internal teams and external organizations. 

• Ensures thorough, timely, and accurate communications. 

• Executes tasks by utilizing various SEO technologies and platforms specific to the business. 

WHAT YOU WILL LEARN 

• Practical experience in technical and on-page SEO 

• Exposure to enterprise tools like BrightEdge, GA, and GSC 

• Mentorship from experienced marketing and analytics professionals 

• A portfolio of SEO-focused projects and measurable outcomes