Salesforce Marketing Cloud Architect/Project Manager (Behavior Change Marketing)

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Driving member behavior change is a critical strategy in Aetna's mission to offer our members affordable health benefits coverage and access to quality care. This position is directly responsible for executing behavior change messaging campaigns that improve member health outcomes and lower total cost of care.

POSITION SUMMARY

The Salesforce Marketing Cloud Architect/Project Manager is a multi-channel marketing specialist who will activate our high-impact 'behavior change' teams by delivering campaigns across digital and non-digital media.  As the resident architect in Salesforce Marketing Cloud – and more broadly, your team’s marketing technology “backbone” – you will partner directly with business executives, marketing strategists, data scientists, and creative leads to precisely target our membership and trigger behavioral changes that optimizes healthcare spend while increasing quality of life. This is more than just a marketing job and becomes more about population health management.

In this role, you will spend approximately 75% of your time supporting SFMC development across our team. Approximately 25% of your time will be spent project managing various high visibility initiatives through Jira and other project management tools.

Fundamental Components:

• Execute multi-channel campaigns, including design, implementation, and reporting. You will be using the Salesforce Marketing Cloud platform to build multi-channel marketing journeys (including email, text, and other touchpoints)
• Perform day-to-day marketing operations, including campaign set-up, segmentation, scheduling, testing, tagging, deployment and monitoring
• Partner effectively with agile, cross-functional teams to drive successful campaign execution
• Analyze data from digital marketing programs and proactively research email and mobile engagement statistics to develop internal best practices for Aetna
• Apply audience / list segmentation and contact management using SQL
• Contribute to agile environment by proactively identifying opportunities for process improvement and reducing complexity
• Manage the digital engagement role for Journeys
• Manage cross-functional teams, budgets, timelines, and deliverables.

Required Qualifications

• 5+ years of professional work experience
• 3 years of multi-channel marketing operations experience (Salesforce Marketing Cloud preferred; may include experience with ExactTarget, Adobe Experience Cloud, Marketo, Oracle Eloqua, IBM Watson, Klayvio, Iterable, HubSpot, Customer.IO etc.)
• Proficient in Jira, including:
  • Ability to create and manage Jira projects, boards (Scrum/Kanban), epics, stories, and tasks.
  • Workflow customization, automation rules, and permission schemes.
  • Integrating Jira with other Atlassian and Microsoft tools.
• Experience with Jira dashboards, reporting, and agile metrics (burn-down charts, velocity, etc.).

Preferred Qualifications

-Working knowledge of HTML and email design principles (email development skills a plus)

-Working knowledge of AMPscript

A working knowledge of RequireJS for dependency management, a working knowledge of jQuery, and an understanding of the Postmonger event framework

Salesforce Platform Developer certification preferred, with an understanding of how journeys function in Salesforce Journey Builder

-Database management/SQL experience

-Project management skills

-Experience managing multiple simultaneous projects from concept to completion under tight deadlines

-Working knowledge of email best practices (e.g. targeted lists, subject lines, messaging, deliverability); as well as best practices in direct mail, SMS, phone call/IVR, and mobile/SMS messaging

-Strong quantitative skills and desire to make data-driven decisions

-Agile team experience preferred

- Jira Query Language (JQL) for advanced filtering and reporting.

-Moonshot mentality to help create and drive ambitious, innovative solutions

EDUCATION