CRM Manager (m/f/d) for fast-growing Edtech startup

About Edurino

EDURINO is a new way of educational gaming loved by kids and parents alike. We rethink how kids learn and play with our hybrid learning system that combines a digital app, real figurines and our ergonomic stylus. Our team is dedicated to creating innovative and interactive, game-based learning experiences for preschoolers between 4-8+ years old. We have a strong investor backing (a.o. DN Capital, Tengelmann Ventures, FJ Labs, b2venture, and Emerge Education) and are about to expand our reach to more learners around the globe!

We are building a marketing team to help EDURINO on the way to becoming the brand for digital education - that's why we need you as CRM manager (m/f/d)!

Apply for this job if you are passionate about…

• Joining a fast-growing Edtech when it moves from start to scale up
• Revolutionizing early kids' education and pushing the boundaries of learning through play
• Building an exceptional relationship with customers 

Your mission at EDURINO

• Develop & execute customer relationship management campaigns to increase customer loyalty, through different channels such as E-Mail and WhatsApp Marketing

• Divide customers into different classes based on common characteristics like products purchased and behaviors and personalize the approach effectively by constantly implementing new flows and automations

• Connect new and relevant communication channels and build new as well as integrate into existing flows

• Adopt new trends & strategies to expand the customer base such as upselling and cross-selling

• Keep customers updated and run effective promotional activities to optimize sales growth and customer retention

• Use existing customer data to gain new leads and potential customers

• Understand previous customer attitudes to better engage current customers

• Identify the most efficient customer interaction approaches & prioritize them accordingly

• Coordinate different departments in terms of their customer interactions and establish a way to increase the level and effectiveness of their cooperation

It is a match if you…

• You have 2-3 years of experience in Customer Relationship Management

• You have a degree in a marketing or business administration related field

• You like to take responsibility for your area of work

• Ideally, you’ve already set up the CRM for a start-up or e-commerce company and have leadership experience

• Experienced in E-Mail Marketing tools such as Klaviyo or Hubspot

• You are a creative person, passionate about our brand, and want to form the future of digital education with us

• You are highly motivated, see new challenges as an opportunity and want to implement your own ideas

• You are business fluent in English and German and you have strong interpersonal communication skills

Starting date

as soon as possible