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The Lead, Database Marketing undertakes detailed analysis of data and mining for insights and employs modeling techniques that offer actionable marketing benefits informing the organization's or client's strategy. The Lead, Database Marketing works on problems of diverse scope and complexity ranging from moderate to substantial.

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As a Lead, Data Analyst, Marketing Audience, you'll drive the development of audience segmentation strategies and data analysis that support Humana's marketing campaigns. You'll lead efforts to identify, define, and optimize target audiences across channels.

This role is ideal for someone who excels in data-driven marketing and enjoys translating insights into strategic action.

Use your skills to make an impact
 

Role Responsibilities

• Own the development, management, and optimization of audience segments using the Adobe Experience Platform (AEP).
• Design and implement scalable processes and best practices for audience development and marketing automation.
• Lead platform configuration and integration efforts, ensuring seamless connectivity across systems and data sources.
• Serve as a strategic consultant to marketing partners, providing guidance on database marketing capabilities, segmentation logic, and historical insights.
• Collaborate with IT and business stakeholders to ensure campaign data acquisition, extraction, and testing across proprietary and industry-standard platforms.
• Continuously evaluate and enhance campaign operational processes to improve efficiency, usability, and end-to-end performance.
• Oversee the transition of campaigns from legacy platforms (e.g., Unica, Adobe Campaign) to Adobe Experience Platform, ensuring continuity and data integrity.

Required Qualifications:

• Bachelor's Degree in Math, Statistics, Computer Science, Marketing Analytics, or a related quantitative field. Or 8+ years of experience in audience segmentation.
• 5+ years of experience in campaign development, audience segmentation, or marketing analytics.
• Ability to design, build, optimize, and maintain advanced audience segments within Adobe Experience Platform (AEP) to
• support marketing activation, personalization, and journey orchestration.
• Ability to develop and manage audience strategies using AEP segmentation, profile data modeling, and identity resolution
• Ability to Validate audience accuracy, troubleshoot segmentation issues, and ensure high-quality audience outputs. Proven ability to lead complex data initiatives and manage multiple priorities independently.
• Deep experience in developing audience strategies and automation workflows using campaign platforms.
• Strong SQL skills and familiarity with relational databases.
• Strong documentation skills. (e.g. Requirements, Tutorials, Instructions, etc.)
• Passion for improving consumer experiences through data-driven marketing.
• Excellent communication and collaboration skills, with a "one team" mindset.

 

Preferred Qualifications:

• Experience with other CRM systems and other marketing automation platforms (e.g., SFMC, Unica, Adobe Classic, etc.).
• Strong project management skills.
• Adobe Experience Platform certification or equivalent.
• Prior experience in healthcare or other regulated industries.
• Strong understanding of data privacy regulations and compliance standards (e.g., HIPAA).

Work at Home Requirements: To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria: At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested. In certain roles, the minimum recommended internet speed required by Humana may not be sufficient for business needs. Humana reserves the right to require associates to upgrade their internet service if necessary. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.

 

Travel: While this is a remote position, occasional travel to Huma