Director of Government and Advocacy, Advertising Sales

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.

Job Summary

Responsible for providing leadership and direction to the Advertising Sales Business Development team and related personnel in other functional areas in the areas of business development, sales strategy, functional strategy and operational procedures. Oversees operations to ensure overall sales volumes increase through business development. Creates ad sales business development goals and strategies. Performs budgeting tasks. Works in conjunction with other sales and business development management personnel to coordinate efforts in maximizing both regional and national sales.

Job Description

Core Responsibilities

• Ensures overall ad sales volume increase through business development activity, identifying new opportunities in the market and converting them into actionable department strategies.
• Develops Ad Sales Business Development goals and objectives, ensuring goals and objectives are met through monitoring department and individual work performance.
• Performs budgeting responsibilities that may include developing the budget and monitoring department spending.
• Provides product and technical expertise to assist teams and personnel in developing strategies to increase ad sales volume. Consults with management and clients on an as-needed basis to develop advertising packages to fit a clients' needs and challenges.
• Keeps abreast of current television and cable programming and their respective ratings performance.
• Monitors the market as well competitors' new or changing product and service offerings.
• Provides access to training and development programs, classes and conferences.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Additional Requirements:

• Identify and pursue new advertising sales opportunities through market research, networking, and cold calling with government agencies, non-profit organizations, political and advocacy advertisers.
• Develop and deliver compelling sales presentations tailored to client needs.
• Mid-sale and post-sale reporting and check-ins with advertisers/agencies.
• Maintain and expand relationships with existing clients to ensure satisfaction and repeat business.
• Collaborate with internal teams to ensure seamless execution of advertising campaigns.
• Partner with political sales team to ensure alignment and information sharing.
• Stay informed about industry trends and competitor activities to identify new opportunities.
• Track and report on sales performance and client feedback through available CRM and feedback tools.
• Engagement with government affairs partners
• Sell advertising solutions across multiple platforms.
• Utilize knowledge of programmatic, managed service advertising and data-driven sales strategies to help clients meet their KPI's.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

<