Director of Corporate Marketing

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All legitimate communication from our recruitment team will come from an official calstart.org email address via email, we will not text you about a role you have not applied to or shown interest in. We will not perform any interviews via text or Zoom chat.

CALSTART does not ask for any fees or personal information such as social security numbers or bank details during the recruitment process.

About Us:
CALSTART is a mission-driven industry organization focused on transportation decarbonization and clean air for all.
For over 30 years, it’s been CALSTART’s mission to develop, assess, and implement large-scale, zero-emission transportation solutions to mitigate climate change and support economic growth. CALSTART works with businesses, organizations, governments, and communities to create real-life impact toward clean air and equitable access to clean transportation for all. CALSTART provides scientific, technical and policy support for regulatory development and clean technology and infrastructure acceleration.

About the Role:

We are seeking a strategic, hands-on Director of Corporate Marketing who can shape and tell our story with impact, translating complex concepts into clear value propositions for diverse audiences. The ideal candidate will have strong messaging and product marketing experience, experience leading agencies and internal teams, and a solid understanding of the electric vehicle space and fleet applications.  

In this role, you will own CALSTART's external brand marketing narrative, ensuring consistent, differentiated messaging across all channels, while leading development of value propositions, audience personas, and positioning that resonate with executives, fleets, policymakers, vendors, and partners. You will direct and coordinate integrated marketing programs spanning content strategy, demand generation, digital, events, PR, and brand management, and collaborate with senior leadership to translate complex technical concepts into clear, executive-ready communications.  

Success in this role requires the ability to manage and influence external agencies and internal cross-functional teams while operating effectively with limited staff, all while ensuring consistency with CALSTART's mission, impact metrics, and policy and advocacy initiatives. 

What You'll Do:

Messaging and Positioning: 

• Develop and maintain clear, differentiated messaging for CALSTART's brand, programs, and solutions. 

• Create compelling value propositions for multiple audience segments (fleets, OEMs/technology providers, policymakers, funders, researchers, and media). 

• Translate complex technical and policy concepts into concise, accessible language suitable for executives and broad audiences. 

Product and Solutions Marketing: 

• Lead corporate marketing efforts, including brand features and potential brand relaunch effort featuring storytelling, competitive analysis, and market requirements. 

• Collaborate with program leaders to define go-to-market plans for key initiatives and partnerships that enhance the CALSTART brand. 

Audience Research and Personas: 

• Develop and continuously refine audience personas, mapping user journeys across digital, events, and PR channels. 

• Use qualitative and quantitative insights to inform messaging and channel strategy. 

Website and Content Strategic Collaboration: 

• Collaborate with web, content, initiatives, and policy teams to develop messaging architecture that maximizes brand impact and storytelling. 

• Partner with the Head of Web Marketing to showcase brand value, solutions, and outcomes, ensuring clear differentiation and compelling product and