Associate Manager, Field Marketing

Job Description

Position Summary

The Field Marketing Associate Manager is a representative for the Marketing Department within the South Business Unit (SBU).  They are responsible for assisting the Field Marketing Manager and Director in the annual planning, development, managing and evaluation of marketing plans and budgets within their territory.

Responsibilities

• Assist in the development of actionable regional initiatives that consider brand strategy, targeting, and positioning to deliver on Business Unit marketing and sales objectives.
• Leverage consumer insights and segmentation research to direct and influence regional programming
• Assist in the development of annual plans at the regional level to support key sales and marketing initiatives, as assigned by the Field Marketing Manager and/or Director.
• Project Management: Ability to take on and own projects, as assigned by the Field Marketing Director and Manager. Source and evaluate local marketing opportunities that support the marketing strategy and Business Unit sales objectives; this could include but is not limited to local execution of media buys, sponsorships, retail extensions, experiential marketing programs, etc.;
• Write succinct program briefs needed for program development and direction with agencies; provide feedback to agencies ensuring deliverables are aligned with brief and brand positioning.
• Creative Agency Lead: Lead the department’s relationship with creative agencies to develop assets, support tools, test-and-learn projects, and activations plans that deliver on department objectives. Assign tasks and deadlines, provide creative assets, and lead feedback delivery with agency partners.
• Support sponsorship initiatives including but not limited to financial tracking and execution, processing wholesaler billbacks, and working with the Field Marketing Manager on programming, media buys, sweepstakes, POS development, activation plans and asset fulfillment.  
• Support brand- and national-lead programming initiatives including collaborative activation planning, arranging local market execution, and leading communication with the local sales team.
• Budget Management support of the Local Marketing Funds (LMF) for assigned territory; responsibilities include financial forecasts, processing accruals, budget review and reconciliation, approval and submission of all expenses, and adherence to all company and governmental regulatory policies
• Oversee all LMF spending in the Ariba system, including setting up new vendors and opening POs
• Ensure legal, trade, and internal compliance for all local marketing programs activated in assigned territory; submit, track and maintain files and engage appropriate teams for compliance purposes.
• Possess a clear understanding of local, state and federal beverage laws in assigned states.  Utilizes knowledge in the development and implementation of local/social media, retail promotion overlays, special events and sponsorships
• Create engaging tools to better communicate with and support marketing initiatives within the SBU sales team. Create and maintain the SBU Monthly Marketing Update, Programming Alerts, Monthly Marketing Calendar, and Activation Recap Tracker.
• Submit regular programming execution evaluations and updates (such as retail activation summaries, ROI analysis reports and competitive activity summaries) as requested by Field Marketing Director
• Ensure file keeping best practices and maintain up to date records, including but not limited to media buys, agency recaps/briefs, creative, POS orders, contracts, and funding models.
• Performs additional duties and responsibilities as determined by management

Minimum Qualifications

• Bachelor’s degree required preferably with a concentration in marketing
• 3+ years of progressive experience in a related role with an understanding of the job function, marketing, sales needs, and the three-tier distribution system
• Proficient knowledge of marketing principles, practices, tactics and tools; ability to analyze consumer insights, sales and volume data to identify market opportunities and issues to drive both brand development and volume performance
• Creativity and the ability to follow through on marketing projects from inception to completion; previous experience with marketing program design and implementation; ability to execute marketing strategy at the local level
• Highly developed interpersonal skills are necessary; requires excellent written and oral communication skills with the ability to communicate well across all levels of the organization, including in presentation settings
• Successful track record of working with and activating professional sports franchises, music/event venues and/or large-scale