Lead Content Designer

The Rock Family of Companies is made up of nearly 100 separate businesses spanning fintech, sports, entertainment, real estate, startups and more. We’re united by our culture – a drive to find a better way that fuels our commitment to our clients, our community and our team members. We believe in and build inclusive workplaces, where every voice is heard and diverse perspectives are welcomed. Working for a company in the Family is about more than just a job – it’s about having the opportunity to become the best version of yourself.

As a Lead Content Designer, you'll define and deliver compelling product content while championing innovation within the Rocket Content discipline. In this pivotal role, you'll lead and participate in all stages of the design process, crafting influential content that enhances user experiences and drives our product roadmap. You'll guide the creation of style guides and content strategies, ensuring coherence across all client interactions. You'll mentor designers, develop information architecture, and facilitate workshops that achieve significant business outcomes. Presenting compelling solutions and strategies, you'll help shape our product vision and drive initiatives that standardize content practices. Lead, inspire, and transform our content landscape as we work together to Help Everyone Home.
 

We're looking for someone who...

• Has at least 7 years of relevant experience

• Demonstrates advanced UX writing skills

• Applies generative AI creatively, effectively and appropriately to accelerate workflow

• Has demonstrated success guiding users through digital experiences with relevant content

• Writes clearly, concisely, and on brand

• Delivers impactful presentations and knows how to use storytelling to persuade

• Demonstrates advanced ability to measure and explain content value

• Creates compelling content strategy deliverables and knows which approaches work best for each situation

• Leads complex projects and bodies of work

• Mentors and develops senior content team members and product designers

• Recommends and conducts best-fit content research and testing

These are some "nice to haves"

• Understands SEO best practices for creating content and writing metadata

• Has experience in the mortgage and/or financial services industry

What you'll do

• Drive innovation and modernization of our content design discipline

• Lead, facilitate and participate in all stages of the design process, writing and editing well-informed product content

• Work independently on multiple concurrent projects and provide mentorship to less-experienced designers

• Influence product vision with creative solutions that further the product roadmap, tie back to business strategies, and solve both client and business needs

• Create style guides and message hierarchies that drive content creation across the client experience

• Present strategies, solutions and recommendations to design partners and stakeholders, using persuasion and effective storytelling to influence product vision and design decisions

• Analyze and test content to identify areas for improvement

• Establish governance plans, including workflows and audit criteria

• Audit existing content and identify gaps, influencing the roadmap of multiple projects

• Create and maintain content inventories and content matrices

• Develop information architecture strategies, including taxonomies and content models

• Facilitate conversations and workshops that drive business outcomes with stakeholders across the business

• Champion and lead content team-driven projects that promote democratization, standardization and content reuse

• Offer meaningful design and strategic feedback across function throughout the product development life cycle

About Us

Rocket Mortgage® was founded in 1985. Today, we’re a Detroit-based, publicly traded company with a mission to Help Everyone Home. At Rocket Mortgage, we believe that home is more than the house you live in. Our wide variety of home loan options, tools and resources empower our clients to achieve their homeownership dreams. We’re known as experts in the mortgage industry, but we’re also innovators – we strive to create the best experiences for our clients from beginning to end. And we’re not your typical employer. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits an