Associate Brand Manager-VMS, Nutrition

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

​Marketing​

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.

Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organization, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

Joining Reckitt’s team as an Associate Brand Manager VMS (Vitamins, Minerals, Supplements), you’ll take on from strategy development, market analysis to excellence in execution. The Assistant Brand manager position resides within the Marketing function and will report into the Marketing Director to lead Strategy & Activation for assigned brands. 

Your responsibilities

In summary, you'll:

• Support the Manager in the development and execution of the annual marketing plan for a given brand, and responsible for ensuring successful and efficient execution. 
• Develop tactics and execution of brand activations, including consumer promotion, social media, digital ecosystem management, and shopper programs designed to engage consumers at retail.
• Lead the analysis and measurement of performance (market trends, category, brand and executions), and identify drivers and drainers across the business to drive optimizations and growth. Based on knowledge gained from an in depth understanding of the brand and category, identify and recommend key initiatives.
• Assess marketing effectiveness and consumption growth by leading the analysis & defining suitable action plans. 
• Lead financial assessment - calling out challenges & develop plan to optimize profitability.
• Partner closely with the sales and trade marketing functions to ensure excellence in execution, identify trade needs / opportunities, develop pricing and distribution strategies and trade promotions. 
• Lead cross-functional teams in the execution of strategies for messaging, communications, packaging, promotions and operations.
• Day to Day management includes budget to ensure efficient/optimal spending, drive forecast accuracy & financial analysis.
• To initiate and manage market research projects to deliver powerful consumer and customer insights as the basis for long term brand growth. Develop these insights into achievable plans.

The experience we're looking for

• Bachelor's degree required. MBA is a plus.
• Minimum of 2 years of relevant experience within a CPG or OTC environment.
• Prior experience in related fields (Sales, Marketing, Finance, Advertising) a plus. 
• Financially and commercially astute with understanding of P&L. 
• Self-motivated, highly flexible and takes the initiative to do what’s needed.
• Experience in marketing models beyond traditional TVC advertising preferred (professional; digital; etc.)
• Ability to influence and work within a matrixed organization, as well as in a global environment.
• Strong analytical skills and should be comfortable with Nielsen, concept validation tools as well as trade marketing and business insights.
• Strong verbal/written communication skills and presentation skills. 

The skills for success

Consumer Insights, Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, Storytelling, Creativity, Marketing optimization, Digital Marketing, Commercial acumen, FMCG/Consumer Health Experience, Brand Management.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insur