Director, Outbound Product Management – App Engine GTM

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

Team

The App Engine Outbound Product Management team is responsible for all outbound GTM and commercial aspects of ServiceNow App Engine, our industry leading low-code app dev offering. Our Outbound Product Managers interact with our existing and prospective customers to guide them on product journeys, bring their voices back to our product roadmap, help drive product strategy, guide product messaging and positioning, enable sales with technical content and enablement, and help craft product packaging and pricing. We collaborate closely with multiple cross-functional teams (e.g., marketing, sales, solution consulting, pricing strategy and operations, customer outcomes, product success, training and certification etc.).

Role Overview

As a Director-level team leader, you will provide strategic leadership for the App Engine GTM Outbound Product Management function, driving business decisions with mid- to long-term impact. You will be responsible for developing and implementing work group strategies, policies, and plans that position ServiceNow's App Engine and Generative AI solutions for sustainable growth and market dominance.

Key Responsibilities

• Strategic Leadership and Business Development:
  • Develop and drive comprehensive business plans for App Engine and Now Assist for Creator
  • Identify and pursue business opportunities that ensure sustainable growth and market dominance
  • Make high-impact strategic decisions affecting multiple organizational stakeholders
  • Define and execute innovative product launch strategies across product, operations, pricing, marketing, and other go-to-market teams
• Team and Organizational Capability Building:
  • Lead and develop a high-performance outbound product management team
  • Create and implement capability development plans to close skill gaps
  • Drive cross-functional integration and alignment of objectives
  • Continuously improve team performance through strategic interventions and coaching
  • Ensure team understands their contribution to overall company strategy
• Product and Market Strategy Execution:
  • Develop deep market insights to influence long-term monetization roadmap
  • Create comprehensive customer/partner/presales enablement strategies for App Engine solutions
  • Promote ServiceNow's vision with industry influencers, strategic partners, and analyst firms
  • Maintain advanced awareness of external market dynamics and competitive landscape
• Resource and Performance Management:
  • Strategically allocate resources for product management function
  • Develop, manage, and be accountable for work group budget
  • Design and implement performance metrics and tracking mechanisms
  • Optimize resource allocation to support business objectives
  • Balance strategic planning with operational execution
• Customer and Partner Engagement:
  • Build and manage relationships with internal and external customers
  • Drive customer and partner enablement for App Engine and Now Assist for Creator
  • Create high-quality technical enablement content
  • Develop best practices assets and conduct product onboarding sessions
  • Translate customer insights into product strategy and roadmap improvements
• Go-to-Market and Commercial Strategy:
  • Lead pricing and packaging efforts in coordination with business unit and corporate pricing teams
  • Optimize market adoption of new products
  • Collaborate closely with marketing, sales, solution consulting, and technical alliance teams
  • Develop comprehensive commercial strategies that support product innovation
  • Guide product messaging and positioning to maximize market impact

What You'll Achieve

• • • Drive the strategic positioning of App Engine and Now Assist for Creator
    • Build a high-performing product management team
    • Create sustainable growth strategies
    • Establish ServiceNow as a dominant player in low-code and Generative AI app development solutions.

Qualific