Senior Director / Executive Director, Hematology Marketing Brand Lead

BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.

General Description:

The BeOne Hematology Franchise is growing, and we are seeking 3 Senior Director/Executive Director Brand Leads: BTKi, BCL-2i, and BTK Degrader. Each brand lead will report to the Vice President of US Hematology Marketing and be responsible for the overall US strategy and execution for their brand. These leaders will develop the brand vision and strategic focus, drive integrated marketing efforts, ensuring cohesive brand communications, set net revenue forecasts, ensure net revenue attainment, own the brand P&L, and importantly, lead the cross-functional Brand Leadership Team with functional partners from across the organization.

Essential Functions of the Job:

• Serve as the primary Brand Champion ensuring strategy development and tactical execution across all internal stakeholders
• Oversee the development and execution of the brand vision, positioning, strategy and messaging to address market landscape dynamics across indications
• Core member of the Global Brand Team (GBT) to ensure line of sight and US commercial POV representation
• Partner cross-functionally with Sales, Medical Affairs, Market Access, HEOR, Finance, Corporate Affairs and Advocacy, Government Affairs, and other functions as needed to align strategy, messaging, data generation and publication priorities, and tactical planning and execution that will maximize brand value
• Lead the development of the patient strategy and tactical plan in alignment with the overall brand strategy across channels (web, video/TV, and social media) that will enhance brand performance
• Collaborate with Global Insights & Analytics to initiate and analyze market data and primary research and leverage regional marketing team KOL insights to assess customer needs and the competitive landscape to inform strategic decisions for the brand
• Anticipate and establish scenario plans for different outcomes and changes in the competitive landscape, unmet need, access scenarios, strategic implications and action plans, including development and ongoing optimization of forward looking brand messaging based on publication and strategic planning
• Lead annual strategic planning processes for the brand (Brand Plan, LRP, AOP), including net revenue forecast development with the support of Global Insights & Analytics, OPEX investment planning, and P&L planning.
• Ensure net revenue forecast attainment, OPEX management, investment trade-off analysis, and P&L attainment quarterly and annually consistent with Brand Plan, LRP, and AOP
• Lead quarterly business reviews in coordination with the Insights & Analytics and Finance teams
• Develop measurement plans to assess effectiveness of initiatives using advanced analytics in collaboration with the Insights & Analytics and Omnichannel teams.
• Collaborate with Sales Leadership, Commercial Learning and Development, and Market Access on field execution of marketing strategy and messaging using PRC-approved materials (marketing materials, reprints, FAQs, FDMs, etc.)
• Ensure compliance with all Legal, Regulatory, Privacy, and Pharmacovigilance requirements
• Establish clear goals and align team efforts with business objectives and priorities
• Foster collaboration, accountability, and professional development within the team

Preferred Qualifications:

• BS/BA with 12+ years or an MA/MS/MBA with 8+ years of pharmaceutical industry marketing or related experience (including sales, finance, forecasting, market research, etc.)
• Launch experienced with accelerated approval under Subpart H
• Must have at least 5 years of experience as a marketing leader in Oncology with experience in malignant hematology (CLL highly preferred). Ideal candidates will have prior experience in similar brand leadership marketing roles
• 4+ years of people management experience with proven ability to grow and develop direct reports
• Experience in highly competitive markets
• Proven cross-functional agility and collaboration skills with the ability to influence and generate consensus through inclusion
• Excellent interpersonal, oral and written communication skills
• Ability to remain calm in the face of challenges and lead with confidence and positivity during periods of ambiguity and change
• Self-directed but seeks alignment with Commercial