Senior Product Marketing Manager, Member Experience

Our mission: to eliminate every barrier to mental health.

At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.

We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.

Reporting to the VP of Product Marketing and Enablement, the Senior Product Marketing Manager for Member Experience will lead the strategic positioning and communication of Spring Health’s innovative member experience. This East Coast–based role (NYC preferred) is part of the product marketing team and plays a critical role in aligning product innovations with cross-functional go-to-market execution.

What You’ll Be Doing

• Develop compelling messaging frameworks that clearly articulate the value of our member experience to internal and external stakeholders.
• Lead cross-functional GTM strategy, working across Product, Sales, Customer Success, and Marketing teams to drive alignment and execution.
• Conduct market research and competitive analysis to inform product strategy and strengthen our positioning.
• Orchestrate go-to-market planning for new product launches and feature rollouts, ensuring successful adoption and engagement.
• Collaborate with the Revenue Enablement team to equip field-facing teams with tools, content, and training that drive acquisition, retention, and engagement.
• Contribute to thought leadership by partnering on content that elevates Spring Health's voice in the mental health tech space.

What Success Looks Like

• Increased deal velocity and improved win rates linked to effective positioning.
• Completion of GTM initiatives that deliver measurable impact on business goals.
• High-impact cross-functional collaboration with clear accountability.
• Strong internal feedback on the relevance and usability of marketing materials.
• Timely delivery of GTM projects and launches.

Qualifications

Required

• 5–7 years of product marketing experience, ideally in healthcare, B2B SaaS, or employer services.
• Proven track record in crafting messaging, positioning, and go-to-market strategies.
• Ability to simplify complex product concepts into clear, compelling value stories.
• Strong cross-functional leadership and collaboration skills.
• Experience conducting market research, analyzing competitive landscapes, and interpreting product metrics.

Preferred

• Experience supporting sales teams with enablement content and GTM collateral.
• Familiarity with healthcare compliance and messaging nuances.

The target base salary range for this position is $131,000 - $164,000, and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay. 

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