Associate Manager, Digital Campaign Marketing

Company Description

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

Job Description

This role is based in our New York City or Kansas office. 

The Associate Manager, Digital Marketing role is a dynamic opportunity within Informa’s centralized Campaign Marketing and Insights division. In this role, you will be responsible for overseeing all aspects of inbound and outbound marketing campaigns.  You will oversee all aspects of the execution and strategy for Informa Engage, the global digital marketing services organization within Informa.

Areas of Responsibility

Campaign Strategy & Management

• Develop and execute comprehensive digital demand generation strategies aligned with business objectives and revenue targets
• Plan, implement, and optimize multi-channel digital marketing campaigns across paid search, social media, display advertising, and email
• Establish campaign KPIs and success metrics to measure performance and ROI of demand generation initiatives
• Create and manage campaign calendars to ensure timely execution and coordination across marketing channels

Digital Marketing Execution

• Drive qualified lead generation or impression-based awareness through strategic digital marketing initiatives and conversion optimization
• Develop and execute comprehensive digital marketing campaigns across multiple channels
• Monitor campaign performance and optimize strategies based on data analytics
• Manage digital advertising campaigns across platforms, including Google Ads, LinkedIn, Facebook, X (Twitter)
• Manage and oversee email marketing campaigns including copywriting, segmentation, A/B testing, and performance analysis  

Analytics & Optimization

• Monitor campaign performance
• Perform regular A/B testing to optimize campaign elements including ad copy, creative, landing pages, and CTAs
• Analyze customer journey data to identify conversion barriers and implement solutions to improve funnel performance
• Stay current on digital marketing trends and best practices to continuously improve campaign effectiveness

Cross-Functional Collaboration

• Partner with product marketing to ensure campaign messaging aligns with product positioning and value propositions
• Collaborate with content team to develop compelling campaign assets that drive engagement and conversions
• Present campaign results and insights to leadership team and key stakeholders
• Lead marketing meetings with key internal customers

AI & Automation Integration

• Leverage AI tools to generate email content for different customer segments to improve engagement rates
• Deploy AI-powered content optimization to analyze past campaign performance and improve subject lines, body content, and visuals

Analytics & Performance Optimization

• Analyze industry and competitive data. Utilize meaningful and relevant data to improve effectiveness and efficiency of demand gen programs.
• Maintain tracking reports for all executed campaigns
• Work within Project Management Platform to record campaign efforts, hours, program specifics and completion

Qualifications

• BS/BA in digital marketing or a relevant field
• 3-5+ years of marketing experience, experience with managing a direct report a plus
• Prior experience in fast-paced, B2B marketing environment is a PLUS
• Ability to pivot between brands/markets supported by Informa Engage
• Excellent copywriting, creative writing, and communication skills
• Highly organized, strong attention to detail, with the ability to work in a deadline-oriented environment
• Ability to work independently, coordinate multiple priorities, and meet multiple deadlines and high volume with a proactive approach

Knowledge & Skills

• Email & social marketing, lead generation, tracking, and analysis
• Acute attention to detail, deadline-oriented
• Strong understanding of marketing fundamentals such as segmentation, A/B testing, data analysis, web analysis and marketing