Manager, Social Media, Paramount+
ParamountAbout the role
#WeAreParamount on a mission to unleash the power of content… you in?
We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.
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Craft data-driven social strategies for campaigns through platform-native creative and ongoing fan engagement
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Build and maintain social content calendars per title in Airtable, covering both launch campaigns and always-on publishing across TikTok, Instagram, Facebook, X, and YouTube
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Anticipate cultural trends and identify how assigned IP can authentically participate to drive earned media and deepen fan relationships
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Consistently refine and optimize content and formats based on social insights and evolving best practices
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Ideate talent-based and footage-based content that ladders up to overall campaign creative, and work alongside producers and editors through the production and post-production process
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Interface with talent and Executive Producers as needed to present creative ideas, shoot concepts, and social strategy
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Collaborate closely with Paramount+ teams across Marketing, Creative, Publicity, and other areas
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Bring a creative mind to frequent brainstorming sessions to pitch new social content ideas that you will lead from ideation to execution
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Oversee the paid social creative delivery and approvals process, ensuring all content is on-brand, platform-optimized, and delivered on time
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Lead and mentor Coordinators on day-to-day publishing, execution, and creative development
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Bachelor's degree or equivalent experience preferred
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5+ years of experience in social media, digital marketing, television, and/or entertainment
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Demonstrated track record of developing and executing innovative social/digital marketing campaigns
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Familiarity with tactics used to build fan communities
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Proficiency in social content development, execution, and best practices across TikTok, Instagram, Facebook, YouTube, and X
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Experience with Airtable or comparable asset management tools
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Comfortable with MS Office suite, Google suite, and Slack
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Deep knowledge of existing and emerging social platforms
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Solid project management skills with the ability to manage multiple titles and timelines simultaneously
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Top-notch written and verbal communication and presentation skills
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Knowledge of scripted television production and the content marketing lifecycle
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A cooperative, team-focused approach with robust cross-functional collaboration instincts
Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountai
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