Senior Product Manager, Customer Data

We are seeking an exceptional Sr. Product Manager to help consolidate and activate the first-party customer data of Hearst Magazines across a variety of advertising, consumer marketing, content strategy, and product development initiatives. Leveraging the formidable customer data assets gathered from Hearst Magazines’s 100+ year legacy of high-quality lifestyle publications, tens of millions of print and email newsletter subscribers, and hundreds of millions of monthly web users, you will have the opportunity to play a critical part in the data-first evolution of a leading global media company. 

Ideal candidates possess big-picture vision as well as the drive and attention to detail to make that vision a reality. You must have a strong grasp on the current first-party data environment, challenges, and opportunities across the digital media landscape. You are fluent in the language of web analytics, CDPs, DMPs, audience segmentation, privacy, cookies, cookieless data, HEMs, cross-channel marketing, etc., and you possess extensive knowledge of the evolving digital ads, consumer marketing, and audience activation technology stack. You will balance strategic thinking with outstanding execution – holding yourself and our teams accountable to delivering successful outcomes. You will dig into data and technology layers yourself to uncover insights, new connections, and product opportunities. You are a highly functioning self-starter who is seeking to make an impact on how a major global business operates.

 

Hearst’s world-renowned magazine portfolio includes Cosmopolitan, Good Housekeeping, Esquire, House Beautiful, Country Living, Harper’s BAZAAR, Car and Driver, Road & Track, Men’s Health, Women’s Health, Bicycling, Runner’s World, and many more. This position sits within the Hearst Magazines Product, Design and Engineering group.

 

This position is ideally based in New York City.

Responsibilities

 

• Manage Hearst Magazines audience and customer data and data activation strategies across consumer marketing, ad sales, content strategy, and product development.
• Partner with internal data engineering teams to develop audience data collection and segmentation practices, as well as a modern first-party customer data infrastructure that enables activation across channels.
• Develop analytics that deliver audience and customer data insights to both internal stakeholders and external partners.
• Manage vendor relationships that relate to customer data and the activation of that data, including identity resolution partners, clean rooms, and bidstream integrations.
• Ensure compliance with evolving customer data privacy regulations, across a set of global brands with global audiences.

Desired Skills and Experience Experience

 

• 3-5+ years in digital product management, with expertise in managing consumer data.
• Must have experience with Data Management Platforms (DMPs), clean rooms, and Customer Data Platforms (CDPs), and understand how they work together (e.g. companies like Datalogix, LiveRamp, BlueKai, Adobe, Experian, Salesforce/Krux, Lotame, Permutive, blueconic, blueshift, ActionIQ, Habu, etc.).
• Must have familiarity with cross-channel marketing, including search, social, email, direct, and experience developing consumer marketing journeys to deepen customer engagement and life-time value.
• Must have familiarity with key digital analytics tools such as Google Analytics, Google Ads, Google Ad Manager, or equivalent.
• Must have extensive experience working directly with data, e.g. using SQL or other data manipulation tools and techniques, and understanding how data moves through technology systems.
• Proven track record of shipping successful products, and of managing data at a large scale.

 

Demonstrable Skills

 

• Leadership. Takes responsibility from inception to outcomes. Determines needs, aligns priorities, delivers to market, measures outcomes, and seeks to build upon success.
• Customer focused. Deeply understands the market and unmet needs. Extensive stakeholder exposure and management.
• Highly collaborative. Builds trust and strong relationships at all levels, influences without formal authority, pushes back when appropriate, earns respect, and respects the contributions of others.
• Excellent communicator. Articulates the product strategy and roadmap, structures the problem at hand, experienced and comfortable gaining alignment and in presenting to senior executives.
• Strategic thinker. Understa