Senior Manager, New Stream Media

Company Description

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined dentsu. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.   We are champions for meaningful progress, and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding, and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu.

Job Description

We are looking for a Digital Media Sr. Manager to focus on media activation across programmatic and paid social platforms. You will be the go-to expert, leading the day-to-day campaign management. You will focus on both Programmatic and Paid social as part of an innovative, fast-growing team focused on changing digital media planning and buying, in the context of a multi-channel data-driven approach in the eRetail space. You will report to the Director. This role is part of our New Stream Media capability focusing on eRetail, retail media network, and shopper marketing clients.  
  

Manage a team of specialists responsible for activation of programmatic and paid social campaigns. The team's overall responsibilities include:  

• Coordinate campaign details, audiences, assets, tags, and URLs with internal and external teams  

• Set up and optimize campaigns in Google Ad Servers, DSPs, and social media platforms such as Facebook/Instagram and Pinterest.  

• Execute, launch, and deliver in full against campaign KPI(s) for both brand and the retailer  

• Coordinate and communicate with internal and external teams on performance  

• Complete necessary wrap up reporting tasks, in partnership with analytics team members  

• Be an escalation point on activation best practices, processes and tech issues  

• Seek opportunities to create efficiencies in daily role, sharing processes and procedures with team members  

• Provide ongoing support to junior level team members through regular feedback and weekly one-on-ones  

• Train entry level team members  

• Be an individual contributor in executing campaigns  

Qualifications

• 4+ years of experience of hands-on experience in a digital planning/buying role, including platform experience across ad serving (DCM, GAM, Criteo, CitrusAd), DSP (DV360, TTD), or paid social (Facebook/Instagram, Pinterest) technologies  

• Past proficiency within Paid Social Platforms (Facebook/Instagram, Pinterest, TikTok) a plus  

• Retail Media Network or CPG experience preferred  

• Past proficiency in executing paid media on YouTube a plus  

• In-depth understanding of the digital marketplace and advanced targeting tactics, data management platforms and tag management solutions.  

• Experience working on custom executions and out of the box ideas with premium digital publishers  

• Curiosity for data analytics and how that affects the bottom line, ability to quantify results of advertising  

• Passion for technologies used to support digital advertising operations - ad serving, audience management tools, inventory applications, and third-party tags  

• Well versed in the Microsoft Office suite specifically, Excel (pivot tables & VLOOKUP) and PowerPoint  

• Professional client communication, both written and verbal  

Additional Information

The anticipated salary range for this position is $68,000 - $110,400. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.