US Sickle Cell Disease Regional Marketing Director East

US Sickle Cell Disease Regional Marketing Director East  

Why Patients Need You

As a Regional Marketing Director on our Sickle Cell Marketing Team, you will play a pivotal role in shaping and executing national and regional strategies that bring our innovative pipeline of sickle cell disease therapies to life. This individual will lead the localization of marketing initiatives that resonate health systems and patient communities. This is a unique opportunity to drive commercial readiness and market shaping efforts in a high-impact therapeutic area, while collaborating cross-functionally to ensure our pipeline delivers on its promise to transform care for people living with sickle cell disease.

There are ~100k SCD patients in the US but only ~25% are under the regular care of an HCP with ~75% only under acute reactive care often frequently cycling through emergency rooms.  Sickle Cell Disease can be a life-threatening condition but many patients fall out of care during the transition from pediatrics to adult care.  Health system strategies include working to improve the transition from pediatrics to adults as well as working on solutions to ensure patients being discharged from health systems are set up with a hematologist to shift to more proactive care. This is imperative not only to be the catalyst for the appropriate care of patients with sickle cell disease, which leads to a shortened lifespan for those afflicted, but also to reshape the market for pipeline medicines that are currently in late-stage clinical trials.

The Sickle Cell Disease Regional Marketing Director works with Regional Key Account Director teams, across a broad, multi-disciplinary group of stakeholders to provide customer insights and patient/account driven solutions that create opportunities for Sickle Cell Disease within Health Systems (i.e., National Accounts, COE’s, Medical Groups), and third-party affiliates. 

What You Will Achieve

The Regional Marketing Director’s time will be spent working with internal and external stakeholders to improve quality of care for patients with sickle cell disease. This role has both regional responsibilities and national scope.

How You Will Achieve It

• Support the development and execution of POAs in partnership with SCD Marketing Leadership and KAD Leadership in line with SCD Strategies, Goals and KPIs
• Work cross functionally with Pfizer stakeholders (to include, but not limited to, legal, compliance, HIT, marketing, medical, agencies, and digital) to evolve and develop scalable, modifiable templated resources that support customers and patients to improve communication and education.
• Work with the RD Cross Functional Team and customers to develop plans that enable appropriate disease management, effective transitions of care and adherence capabilities.
• Work with the account teams to support customers in identifying:
• Opportunities (aligned to SCD KPIs, shared goals, and customers’ capabilities) to optimize the patient journey and patient experience across the Multi-disciplinary Team.
• Enable solutions through insight sharing and co-creating appropriate scalable, “one size fits all” templated resources focused on communication/change management.
• Core insight generation for the Nation through execution of a robust insight discovery and delivery plan that informs strategy and optimizes execution, leading to improved customer engagement and patient impact.
• Establish and maintain organizational processes and guidelines (in partnership with legal/compliance and Opinion Leader Liaison) to ensure a consistent and compliant approach to IDN Opinion Leader and key stakeholder engagement
• Sharing of best practices across the Enterprise on the use of SCD and above brand resources that enable customer initiatives
• Demonstrate Subject Matter Expertise
• Critical Account Management (project management + change management)
• Account organizational governance/decision making/capabilities/stakeholder management
• Market environment for organized customers
• Responsibilities include management of 3rd party agency for content creation, navigation of content through RC/GCMA process, and budget management
• Lead Special Projects
• Support SCD and brand specific training- KAD Academy
• Support SCD Account Lead in Ops/Tactical Planning
• Support the creation of Patient and Provider Education at a system level
• Support Change Management Toolkit development at a system level

Must-Have

• Extensive 8+ experience in health system/MG/IDN, Sales, Account Management or other customer facing role
• Proven ability to develop insights, strategy, and tactical plans

Skills & Knowledge:

• Strong strategic analytical capability w