Jobs and Careers

VP, Experience

United States, United Statesfull_timeVerifiedPosted 16 Jun 2026

About the role

ABOUT APPLY

APPLY is the Agentic Customer Experience (ACx) partner for the world's most ambitious consumer and entertainment brands. We bring together deep domain expertise across Retail, CPG, Sports, and Media with AI-native delivery capability, designing and delivering agentic solutions that turn CX vision into commercial reality. We are the partner of choice for brands like Arc'teryx, NFL, Lululemon, and Kraft Heinz. For more information, visit applydigital.com.

LOCATION: APPLY is hybrid/remote friendly. The preferred candidate should be based in North America and able to collaborate with teams across ET, PT and GMT time zones.

THE ROLE:

Key Responsibilities

Team Leadership & Development

Build an elite, future-ready team through mentorship, smart hiring, and clear standards.

Develop Senior Leaders: Direct and develop the department’s senior leaders, building their capacity to coach, set standards, and drive performance across their respective teams.

Cultivate High-Performance Culture: Foster a culture that values both craftsmanship and velocity - one where practitioners hold themselves to a high bar, push creative boundaries, collaborate fluidly, and engage clients with confidence and authority.

Strategic Hiring: Champion intentional hiring that strengthens the team's depth, diversity of thinking, and Agentic fluency, identifying and closing capability gaps proactively.

Targeted Upskilling: Partner with People Leaders to commission targeted training programs, with immediate priority areas including Accessibility, Annotations, Component Libraries, and Agentic AI literacy.

Performance Tracking: Partner with the PMO and POPS to establish meaningful performance metrics that track individual and team contributions, creating clear paths for recognition, development, and remediation.

AI & Process Transformation

Defining how the Experience function works in the age of Agentic AI.

AI Transformation Roadmap: Guide Apply’s AI transformation roadmap (define the ongoing evolution) for the Experience function. Lead structured capability audits and execute plans to close gaps with measurable improvements in usage, certification, and client application.

Workflow Automation: Direct Experience Design and Product Leaders to evaluate day-to-day tools and workflows, identifying automation opportunities and eliminating low-value effort.

Standardize Frameworks: Establish standardized processes and refined deliverable frameworks for repeatable client needs:

Experience Design: Information Architecture, Wireframing, CMS Design, Brand Design, Page Design, Content Audits & Strategy, Accessibility, Design Systems, Technical Hand-offs etc.

Product: Site Audits, Personas, User Journeys, Roadmaps, PRDs, Ticket Creation, and Acceptance Criteria.

Knowledge Sharing: Feed updates back to the overarching delivery process, ensuring Experience’s contributions remain accurate, current, and operationally useful as practices evolve.

Excellence & Innovation

Setting the bar and building the conditions for the team to clear it.

Brand Consistency: Drive the adoption of templates and tooling such as Claude Design to enable more consistent, higher-quality outputs at scale across all client deliverables, pitch materials, and internal documentation.

Creative Ambition: Champion a culture where AI handles the repetitive and routine so the team can focus their energy on capturing each client's brand in ways that are unique, resonant, and commercially differentiated.

Waste Reduction: Drive the Product team to eliminate upfront planning pain points through cross-checks that ensure complete discovery, requirements integrity, protected margins, and solutions that balance analytical rigour with innovation.

Award-Worthy Work: Pursue industry-recognized work as a leading indicator that Apply's Experience function is producing ACx work that moves people and businesses.